{"id":14031,"date":"2023-06-11T11:19:47","date_gmt":"2023-06-11T11:19:47","guid":{"rendered":"https:\/\/www.autowoven.com\/adobe-blog\/?p=14031"},"modified":"2023-06-11T11:20:38","modified_gmt":"2023-06-11T11:20:38","slug":"adobe-analytics-the-evolutionary-journey-of-web-analytics","status":"publish","type":"post","link":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-analytics-the-evolutionary-journey-of-web-analytics\/","title":{"rendered":"Adobe Analytics \u2013 The Evolutionary Journey of Web Analytics"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/i0.wp.com\/static.hupso.com\/share\/buttons\/share-medium.png?w=1200&#038;ssl=1\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\" data-recalc-dims=\"1\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Adobe%20Analytics%20%E2%80%93%20The%20Evolutionary%20Journey%20of%20Web%20Analytics\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>\n<p>Today, I&#8217;ll take you through the fascinating story of Adobe Analytics, a powerhouse in the field of web analytics. Having been actively involved with the platform since its days as Site Catalyst from Omniture (2011-2012), I&#8217;ve witnessed its remarkable evolution, from basic reporting to the cutting-edge visualization capabilities of Workspace.<\/p>\n\n\n\n<p>One question that frequently comes my way is, &#8220;Why should I choose Adobe Analytics?&#8221; Drawing from my extensive experience with the product, here&#8217;s my response:<\/p>\n\n\n\n<!--more-->\n\n\n\n<ol>\n<li>Robust implementation capability \u2013 Setting itself apart from other analytics platforms, Adobe offers a host of built-in plugins that can be easily activated as per your needs. For example, plugins like getPageLoadTime or getGeoCoordinates allow you to gather data on page loading times and Geo-Coordinates. Additionally, there are several other plugins available that enrich your data by adding valuable metadata.<br><\/li>\n\n\n\n<li>Custom tracking capability \u2013 In addition to the built-in tracking functionality, Adobe provides custom tracking capabilities. This allows you to employ your own JavaScript (JS) or jQuery code to track specific user behaviors that may have otherwise gone unnoticed.<br><\/li>\n\n\n\n<li>Multiple tracking variables \u2013 Adobe Analytics boasts a feature called eVars and Props, which are tracking variables. Depending on your requirements, you can choose which one to utilize. For instance, if you need to track and retain a value throughout a visitor&#8217;s journey, especially if it is long (up to 255 characters), eVar is the ideal choice. On the other hand, if you only need to store a short value (up to 100 characters) for the page the user visited, prop is the way to go.<br><\/li>\n\n\n\n<li>Visualization &amp; reporting \u2013 The introduction of Workspace brought with it impressive visualization capabilities akin to popular tools like Tableau or Power BI. Workspace includes special templates such as Map and Heatmaps, Scatter Charts, Key Metric Change, Summary Change, and Combo charts. In my upcoming blogs, I will delve into each of these templates separately, providing you with a comprehensive understanding of their benefits.<\/li>\n<\/ol>\n\n\n\n<p>Another powerful feature worth mentioning is <strong>Breakdown<\/strong>, which allows you to enrich your data further. For instance, if you&#8217;re interested in understanding the bounce rate for each page and its monthly variance, <strong>Breakdown<\/strong> is the tool you need.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-attachment-id=\"14032\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-analytics-the-evolutionary-journey-of-web-analytics\/aa-breakdown\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-breakdown.png?fit=565%2C473&amp;ssl=1\" data-orig-size=\"565,473\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"aa-breakdown\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-breakdown.png?fit=300%2C251&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-breakdown.png?fit=565%2C473&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"565\" height=\"473\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-breakdown.png?resize=565%2C473&#038;ssl=1\" alt=\"\" class=\"wp-image-14032\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-breakdown.png?w=565&amp;ssl=1 565w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-breakdown.png?resize=300%2C251&amp;ssl=1 300w\" sizes=\"(max-width: 565px) 100vw, 565px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Let&#8217;s not forget Calculated Metrics \u2013 a powerful feature that empowers you to create your own metrics, define their trends, set decimal places, and more. It even provides a preview of how effective the metric would be when pushed live.<\/p>\n\n\n\n<p><strong>Segmentation<\/strong> stands as the most notable differentiator between Adobe Analytics and other platforms. Segments enable you to filter precise data based on logical conditions, using different relational containers such as Hit, Visit, or Visitor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"14037\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-analytics-the-evolutionary-journey-of-web-analytics\/aa-segmentation-1\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-segmentation-1.png?fit=1316%2C756&amp;ssl=1\" data-orig-size=\"1316,756\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"aa-segmentation-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-segmentation-1.png?fit=300%2C172&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-segmentation-1.png?fit=1024%2C588&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"588\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-segmentation-1.png?resize=1024%2C588&#038;ssl=1\" alt=\"\" class=\"wp-image-14037\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-segmentation-1.png?resize=1024%2C588&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-segmentation-1.png?resize=300%2C172&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-segmentation-1.png?resize=768%2C441&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-segmentation-1.png?w=1316&amp;ssl=1 1316w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>For those who seek raw data directly from Adobe Analytics, <strong>Data Warehouse<\/strong> is your ally. It proves immensely useful when diving deep into granular data or exporting it to any Data Lake.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"14038\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-analytics-the-evolutionary-journey-of-web-analytics\/aa-data-warehouse\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-data-warehouse.png?fit=1408%2C880&amp;ssl=1\" data-orig-size=\"1408,880\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"aa-data-warehouse\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-data-warehouse.png?fit=300%2C188&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-data-warehouse.png?fit=1024%2C640&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-data-warehouse.png?resize=1024%2C640&#038;ssl=1\" alt=\"\" class=\"wp-image-14038\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-data-warehouse.png?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-data-warehouse.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-data-warehouse.png?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-data-warehouse.png?w=1408&amp;ssl=1 1408w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Another remarkable tool in the Adobe Analytics arsenal is <strong>Report Builder<\/strong>. This Adobe plugin seamlessly integrates with Excel, enabling you to work with analytics data directly within the familiar environment of Excel. You can even perform breakdowns if necessary and leverage the powerful features of Excel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-attachment-id=\"14034\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-analytics-the-evolutionary-journey-of-web-analytics\/aa-report-builder-1\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-report-builder-1.jpeg?fit=386%2C238&amp;ssl=1\" data-orig-size=\"386,238\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"aa-report-builder-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-report-builder-1.jpeg?fit=300%2C185&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-report-builder-1.jpeg?fit=386%2C238&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-report-builder-1.jpeg?resize=591%2C364&#038;ssl=1\" alt=\"\" class=\"wp-image-14034\" width=\"591\" height=\"364\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-report-builder-1.jpeg?w=386&amp;ssl=1 386w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-report-builder-1.jpeg?resize=300%2C185&amp;ssl=1 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>When it comes to handling erroneous or modified data, Processing Rules come to the rescue. If you need to rectify data or make modifications based on specific criteria (e.g., filling up an approval column based on age), Processing Rules provide a reliable solution. However, it&#8217;s important to note that once data is changed, it cannot be undone. I highly recommend testing Processing Rules before implementing them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-attachment-id=\"14039\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-analytics-the-evolutionary-journey-of-web-analytics\/aa-processing-rules\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?fit=1729%2C713&amp;ssl=1\" data-orig-size=\"1729,713\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"aa-processing-rules\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?fit=300%2C124&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?fit=1024%2C422&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"422\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?resize=1024%2C422&#038;ssl=1\" alt=\"\" class=\"wp-image-14039\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?resize=1024%2C422&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?resize=300%2C124&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?resize=768%2C317&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?resize=1536%2C633&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/aa-processing-rules.png?w=1729&amp;ssl=1 1729w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Stay tuned for my future blog posts by signing up for our newsletter as I continue to share more insights about Adobe Analytics. I value your feedback, so please don&#8217;t hesitate to share your thoughts. <\/p>\n\n\n<div class=\"wp-block-jetpack-contact-form\"><a href=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-analytics-the-evolutionary-journey-of-web-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Submit a form.<\/a><\/div>","protected":false},"excerpt":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Adobe%20Analytics%20%E2%80%93%20The%20Evolutionary%20Journey%20of%20Web%20Analytics\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Today, I&#8217;ll take you through the fascinating story of Adobe Analytics, a powerhouse in the field of web analytics. Having been actively involved with the platform since its days as Site Catalyst from Omniture (2011-2012), I&#8217;ve witnessed its remarkable evolution, from basic reporting to the cutting-edge visualization capabilities of Workspace. One question that frequently comes &#8230; <a title=\"Adobe Analytics \u2013 The Evolutionary Journey of Web Analytics\" class=\"read-more\" href=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-analytics-the-evolutionary-journey-of-web-analytics\/\" aria-label=\"Read more about Adobe Analytics \u2013 The Evolutionary Journey of Web Analytics\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[30,18,27],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9yYEC-3Ej","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":13923,"url":"https:\/\/www.autowoven.com\/adobe-blog\/unlocking-the-synergy-adobe-journey-optimizer-adobe-target-marketo-and-adobe-analytics\/","url_meta":{"origin":14031,"position":0},"title":"Unlocking the Synergy: Adobe Journey Optimizer, Adobe Target, Marketo, and Adobe Analytics","date":"June 8, 2023","format":false,"excerpt":"In today's digital landscape, seamless cross-platform experiences have become a vital aspect of successful marketing strategies. With the integration of various Adobe products, such as Adobe Journey Optimizer, Adobe Target, Marketo, and Adobe Analytics, marketers can leverage a range of powerful features to enhance their campaigns. In this article, we\u2026","rel":"","context":"In \"adobe experience cloud\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/marketo-smart-list.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13534,"url":"https:\/\/www.autowoven.com\/adobe-blog\/unlock-the-power-of-customer-journey-analytics-cja-and-adobe-journey-optimizer-ajo-with-autowoven\/","url_meta":{"origin":14031,"position":1},"title":"Unlock the Power of Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) with Autowoven","date":"May 30, 2023","format":false,"excerpt":"Source: Marketo In today's competitive business landscape, understanding and delivering personalized experiences to customers are critical for success. Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) are two powerful tools that enable businesses to gain deep insights into their customers' journeys and create personalized experiences. Autowoven, with its team\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/05\/cja-personalization-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":146,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobesummit2017\/","url_meta":{"origin":14031,"position":2},"title":"So, what exactly happened in Vegas&#8230; I mean Adobe Summit 2017?","date":"March 29, 2017","format":false,"excerpt":"The Clouds split! Literally. If you don't know what I mean, here's a visual. Of significance is the introduction of the new Adobe Advertising Cloud. Here's the live tweet that is relevant: #adobesummit Adobe purchased @TubeMogul in Dec, 2016 and Livefyre recently. Now integrated with marketing cloud. \u2014 autowoven (@autowoven)\u2026","rel":"","context":"In &quot;Adobe Marketing Cloud&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2017\/03\/aem-performance-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14134,"url":"https:\/\/www.autowoven.com\/adobe-blog\/enhancing-customer-satisfaction-through-edge-computing-unleashing-the-power-of-real-time-analytics-and-optimization\/","url_meta":{"origin":14031,"position":3},"title":"Enhancing Customer Satisfaction through Edge Computing: Unleashing the Power of Real-Time Analytics and Optimization","date":"June 14, 2023","format":false,"excerpt":"In today's digital age, customer satisfaction is paramount for organizations seeking to thrive in a competitive landscape. Meeting and exceeding customer expectations requires the ability to deliver personalized and seamless experiences. This is where edge computing, in conjunction with real-time analytics and optimization solutions like Adobe's Customer Journey Analytics and\u2026","rel":"","context":"In \"adobe experience cloud\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/edgecomputing.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":174,"url":"https:\/\/www.autowoven.com\/adobe-blog\/6-takeaways-from-adobe-summit-2015-aem6\/","url_meta":{"origin":14031,"position":4},"title":"6 takeaways from Adobe Summit 2015 #AEM6","date":"March 17, 2015","format":false,"excerpt":"Even before the Adobe Summit, that took place in March\u00a09th to 13th, 2015 in Salt Lake City, UT, Forrester had this to say \"Adobe was a runaway winner across a broader digital experience delivery portfolio\".\u00a0 Adobe put a great show (including a concert by Imagine Dragons!) and displayed a wide\u2026","rel":"","context":"Similar post","img":{"alt_text":"summit","src":"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2015\/03\/summit-300x155.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":240,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-summit-2018\/","url_meta":{"origin":14031,"position":5},"title":"Adobe Summit 2018: It&#8217;s all about that (customer) base.","date":"April 5, 2018","format":false,"excerpt":"Pardon our saucy title, but Adobe's 2018 Summit was all about increasing a brand's customer base. Whether it's enhancing your customer's digital experience, seamlessly tracking customer\/visitor behavior or converting anonymous users to loyal customers, there was a session to cover it. Which is what makes this annual conference a very\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/04\/adobe-summit-2018-logo-1.jpg?fit=1200%2C408&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/14031"}],"collection":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/comments?post=14031"}],"version-history":[{"count":3,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/14031\/revisions"}],"predecessor-version":[{"id":14041,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/14031\/revisions\/14041"}],"wp:attachment":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/media?parent=14031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/categories?post=14031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/tags?post=14031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}