{"id":146,"date":"2017-03-29T02:20:04","date_gmt":"2017-03-29T02:20:04","guid":{"rendered":"https:\/\/www.autowoven.com\/adobe-blog\/?p=146"},"modified":"2018-01-16T04:02:19","modified_gmt":"2018-01-16T04:02:19","slug":"adobesummit2017","status":"publish","type":"post","link":"https:\/\/www.autowoven.com\/adobe-blog\/adobesummit2017\/","title":{"rendered":"So, what exactly happened in Vegas&#8230; I mean Adobe Summit 2017?"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/i0.wp.com\/static.hupso.com\/share\/buttons\/share-medium.png?w=1200&#038;ssl=1\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\" data-recalc-dims=\"1\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"So%2C%20what%20exactly%20happened%20in%20Vegas...%20I%20mean%20Adobe%20Summit%202017%3F\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>The Clouds split! Literally. If you don&#8217;t know what I mean, here&#8217;s a visual.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2017\/03\/AdobeClouds-3.png?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-315\" src=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2017\/03\/AdobeClouds-3-300x197.png?resize=300%2C197&#038;ssl=1\" alt=\"\" width=\"300\" height=\"197\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Of significance is the introduction of the new Adobe Advertising Cloud. Here&#8217;s the live tweet that is relevant:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/adobesummit?src=hash\">#adobesummit<\/a> Adobe purchased @TubeMogul in Dec, 2016 and Livefyre recently. Now integrated with marketing cloud.<\/p>\n<p>\u2014 autowoven (@autowoven) <a href=\"https:\/\/twitter.com\/autowoven\/status\/843925637718978560\">March 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><!--more--><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Adobe Media Optimizer is now merging with TubeMogul platform &#8211; now called Adobe Advertising Cloud <a href=\"https:\/\/twitter.com\/hashtag\/adobesummit?src=hash\">#adobesummit<\/a><\/p>\n<p>\u2014 autowoven (@autowoven) <a href=\"https:\/\/twitter.com\/autowoven\/status\/844245319361601536\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Adobe Analytics is now it&#8217;s own Cloud offering and combined with Audience Manager (a product to capture non-authenticated user data) into a single Analytics Cloud.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Do u know the difference between Anonymous, Authenticated and Unified profiles? <a href=\"https:\/\/twitter.com\/hashtag\/adobesummit?src=hash\">#adobesummit<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Campaign?src=hash\">#Campaign<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AudienceManager?src=hash\">#AudienceManager<\/a> <a href=\"https:\/\/t.co\/kXuAPhpNjb\">pic.twitter.com\/kXuAPhpNjb<\/a><\/p>\n<p>\u2014 autowoven (@autowoven) <a href=\"https:\/\/twitter.com\/autowoven\/status\/844302585825640448\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>and Adobe Marketing Cloud has had significant upgrades. We will summarize the significant updates below &#8211;<\/p>\n<p>Adobe Experience Manager 6.3 has been introduced. With 6.3, you can now re-use content across experiences using Content Fragments and Experience Fragments.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Content fragments in <a href=\"https:\/\/twitter.com\/hashtag\/AEM?src=hash\">#AEM<\/a> make it easy to copy pages, create language projects and add teams <a href=\"https:\/\/twitter.com\/hashtag\/productivityatitsfinest?src=hash\">#productivityatitsfinest<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AdobeSummit?src=hash\">#AdobeSummit<\/a><\/p>\n<p>\u2014 andi conti (@andiconti) <a href=\"https:\/\/twitter.com\/andiconti\/status\/713054099697041409\">March 24, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>AEM 6.3 Assets also receives significant performance upgrade.<br \/>\n<a href=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2017\/03\/aem-performance.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-317\" src=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2017\/03\/aem-performance-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>And Adobe Marketing Cloud comes with better integration with Creative Cloud products (like Photoshop)<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/AdobeSummit?src=hash\">#AdobeSummit<\/a> &#8211; expanding the world of creative cloud &amp; marketers world <a href=\"https:\/\/t.co\/QqcqUfxaSK\">pic.twitter.com\/QqcqUfxaSK<\/a><\/p>\n<p>\u2014 Natalie Petouhoff (@drnatalie) <a href=\"https:\/\/twitter.com\/drnatalie\/status\/712312537669218305\">March 22, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>With over 70% (by our guestimates) of the attendees either using or interested in Adobe Analytics, it goes without saying that Adobe Analytics and Audience Manager products received several updates.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2017\/03\/adobe-analytics.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-320\" src=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2017\/03\/adobe-analytics-300x225.jpg?resize=300%2C225\" alt=\"\" width=\"300\" height=\"225\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Adobe Campaign released a new version and has better integrations with AEM and Analytics.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/adobesummit?src=hash\">#adobesummit<\/a> managing your campaign workflow with rules and segments is as easy as drag-n-drop <a href=\"https:\/\/twitter.com\/hashtag\/adobecampaign?src=hash\">#adobecampaign<\/a> <a href=\"https:\/\/t.co\/BJ8v05sKk0\">pic.twitter.com\/BJ8v05sKk0<\/a><\/p>\n<p>\u2014 autowoven (@autowoven) <a href=\"https:\/\/twitter.com\/autowoven\/status\/844579402243436548\">March 22, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/hashtag\/adobesummit?src=hash\">#adobesummit<\/a> managing your campaign workflow with rules and segments is as easy as drag-n-drop <a href=\"https:\/\/twitter.com\/hashtag\/adobecampaign?src=hash\">#adobecampaign<\/a> <a href=\"https:\/\/t.co\/BJ8v05sKk0\">pic.twitter.com\/BJ8v05sKk0<\/a><\/p>\n<p>\u2014 autowoven (@autowoven) <a href=\"https:\/\/twitter.com\/autowoven\/status\/844579402243436548\">March 22, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>So, where is Adobe placing it&#8217;s bets for the future?<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Where is Adobe placing its bets in 2017? <a href=\"https:\/\/twitter.com\/hashtag\/adobesummit?src=hash\">#adobesummit<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/partnerday?src=hash\">#partnerday<\/a> <a href=\"https:\/\/t.co\/S4VEwrIykL\">pic.twitter.com\/S4VEwrIykL<\/a><\/p>\n<p>\u2014 autowoven (@autowoven) <a href=\"https:\/\/twitter.com\/autowoven\/status\/843978773712183296\">March 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>What&#8217;s a blog without comments, right? Do share your comments below &#8211; we would love to hear your perspective of the Adobe Summit!<\/p>\n","protected":false},"excerpt":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"So%2C%20what%20exactly%20happened%20in%20Vegas...%20I%20mean%20Adobe%20Summit%202017%3F\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>The Clouds split! Literally. If you don&#8217;t know what I mean, here&#8217;s a visual. Of significance is the introduction of the new Adobe Advertising Cloud. Here&#8217;s the live tweet that is relevant: #adobesummit Adobe purchased @TubeMogul in Dec, 2016 and Livefyre recently. Now integrated with marketing cloud. \u2014 autowoven (@autowoven) March 20, 2017<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9yYEC-2m","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":268,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-and-magento\/","url_meta":{"origin":146,"position":0},"title":"Adobe Marketing Cloud and Magento Commerce &#8211; is this marriage right for you?","date":"May 22, 2018","format":false,"excerpt":"May 21, 2018 is a big day for Adobe. It announced it's purchase of Magento Commerce for 1$1.6B, and the stock market responded with enthusiasm. Shopify - Magento's competitor, saw it's shares sink and Adobe's valuation go up. An indication that investors see this as the right move. Is a\u2026","rel":"","context":"In &quot;Adobe Marketing Cloud&quot;","img":{"alt_text":"adobe magento","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":240,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-summit-2018\/","url_meta":{"origin":146,"position":1},"title":"Adobe Summit 2018: It&#8217;s all about that (customer) base.","date":"April 5, 2018","format":false,"excerpt":"Pardon our saucy title, but Adobe's 2018 Summit was all about increasing a brand's customer base. Whether it's enhancing your customer's digital experience, seamlessly tracking customer\/visitor behavior or converting anonymous users to loyal customers, there was a session to cover it. Which is what makes this annual conference a very\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/04\/adobe-summit-2018-logo-1.jpg?fit=1200%2C408&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13534,"url":"https:\/\/www.autowoven.com\/adobe-blog\/unlock-the-power-of-customer-journey-analytics-cja-and-adobe-journey-optimizer-ajo-with-autowoven\/","url_meta":{"origin":146,"position":2},"title":"Unlock the Power of Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) with Autowoven","date":"May 30, 2023","format":false,"excerpt":"Source: Marketo In today's competitive business landscape, understanding and delivering personalized experiences to customers are critical for success. Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) are two powerful tools that enable businesses to gain deep insights into their customers' journeys and create personalized experiences. Autowoven, with its team\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/05\/cja-personalization-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":186,"url":"https:\/\/www.autowoven.com\/adobe-blog\/360-customer-view-w-adobe\/","url_meta":{"origin":146,"position":3},"title":"360-degree Customer View w\/ Adobe","date":"December 30, 2020","format":false,"excerpt":"Also called Customer Centricity or Single Customer View (SCV), a 360-degree view of your customers is probably the single most important aspect of Enterprise Marketing. The Business need for SCV Today's enterprise organizations have a need to understand their customers at a personal, individual level to keep up with customer\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/01\/Adobe-Marketing-Cloud-Reference-Arch.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13923,"url":"https:\/\/www.autowoven.com\/adobe-blog\/unlocking-the-synergy-adobe-journey-optimizer-adobe-target-marketo-and-adobe-analytics\/","url_meta":{"origin":146,"position":4},"title":"Unlocking the Synergy: Adobe Journey Optimizer, Adobe Target, Marketo, and Adobe Analytics","date":"June 8, 2023","format":false,"excerpt":"In today's digital landscape, seamless cross-platform experiences have become a vital aspect of successful marketing strategies. With the integration of various Adobe products, such as Adobe Journey Optimizer, Adobe Target, Marketo, and Adobe Analytics, marketers can leverage a range of powerful features to enhance their campaigns. In this article, we\u2026","rel":"","context":"In \"adobe experience cloud\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/marketo-smart-list.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":171,"url":"https:\/\/www.autowoven.com\/adobe-blog\/getting-vanity-urls-right-in-an-adobe-aem-implementation\/","url_meta":{"origin":146,"position":5},"title":"Getting Vanity URLs right in an Adobe AEM implementation","date":"January 6, 2016","format":false,"excerpt":"So your friendly marketing\u00a0executive calls to say he needs a Vanity URL for a page on your AEM hosted site. And you cringe. How do you get this done right without getting penalized by Search Engines? Should you do this at the Load Balancer level? Within AEM Dispatcher configurations? within\u2026","rel":"","context":"In &quot;Adobe Marketing Cloud&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2016\/01\/aem-vanity-url-300x270.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/146"}],"collection":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":4,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":183,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/146\/revisions\/183"}],"wp:attachment":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}