{"id":174,"date":"2015-03-17T04:10:26","date_gmt":"2015-03-17T04:10:26","guid":{"rendered":"https:\/\/www.autowoven.com\/adobe-blog\/?p=174"},"modified":"2018-01-16T04:01:39","modified_gmt":"2018-01-16T04:01:39","slug":"6-takeaways-from-adobe-summit-2015-aem6","status":"publish","type":"post","link":"https:\/\/www.autowoven.com\/adobe-blog\/6-takeaways-from-adobe-summit-2015-aem6\/","title":{"rendered":"6 takeaways from Adobe Summit 2015 #AEM6"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/i0.wp.com\/static.hupso.com\/share\/buttons\/share-medium.png?w=1200&#038;ssl=1\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\" data-recalc-dims=\"1\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"6%20takeaways%20from%20Adobe%20Summit%202015%20%23AEM6\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p><a href=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2015\/03\/summit.jpg?ssl=1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-246\" src=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2015\/03\/summit-300x155.jpg?resize=482%2C249&#038;ssl=1\" alt=\"summit\" width=\"482\" height=\"249\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>Even before the Adobe Summit, that took place in March\u00a09th to 13th, 2015 in Salt Lake City, UT, Forrester had <a href=\"http:\/\/blogs.forrester.com\/anjali_yakkundi\/15-03-09-adobe_tops_the_technology_partner_podium\">this to say<\/a> &#8220;<strong><b>Adobe was a runaway winner across a broader digital experience delivery portfolio&#8221;.\u00a0<\/b><\/strong><\/p>\n<p>Adobe put a great show (including a concert by Imagine Dragons!) and displayed a wide range of digital marketing products and integrations. It was fun. It was <a href=\"https:\/\/www.youtube.com\/watch?v=CiqNC8KJGio\">Radioactive<\/a>!<\/p>\n<p>&#8220;Marketing&#8221;\u00a0for marketing aside, there was a lot of &#8216;meat&#8217; in the conference as well. So, without much ado, here are our 6 takeaways from Adobe Summit 2015.<\/p>\n<p><!--more--><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Adobe Marketing Cloud now has two new stars<\/strong>, if you get the pun &#8211;\u00a0<strong>Adobe Audience Manager<\/strong> and <strong>Adobe Primetime<\/strong>.\u00a0<strong>Audience Manager<\/strong> is just another name for what the industry calls &#8216;customer segmentation&#8217;. The difference here is that it provides a central data platform to aggregate all your customer profiles from various data sources and group them into &#8216;audiences&#8217;. These audience profiles can then be used to target your marketing across channels and devices.\u00a0<strong>Primetime<\/strong> integrates with Adobe&#8217;s analytics platform and also Audience Manager and is most helpful, as you may have guessed, to organizations that generate revenue based on advertising. For example, using Primetime you may target an ad to XBox users meeting certain criteria. You can read more about Primetime <a href=\"http:\/\/blogs.adobe.com\/primetime\/\">here<\/a>.<\/li>\n<li>As with prior Adobe Summit conferences, <strong>Analytics played a big role in Adobe&#8217;s messaging<\/strong>. This is not surprising from the fact that historically, the Salt Lake City, UT conference was an Omniture\/ SiteCatalyst (now called Adobe Analytics) conference. Adobe announced new features to advance the analytics platform including <strong>Contribution Analysis<\/strong> and <strong><strong><strong>Customer Attributes.<\/strong><\/strong><\/strong><strong>Contribution Analysis<\/strong>: If you have ever tried to read a web (or other) analytics report, you will know there are always outliers and anomalies that skew the data. With Contribution Analysis, you can now navigate to the anomalies section and get a concise understanding of these anomalies without necessarily having to do all the hard work ofsieving through the data. In short, integrating with Analytics, it helps with the following:\n<ul>\n<li>Analyzes immense amount of data in seconds, rather than consuming weeks of data scientist time<\/li>\n<li>Provides automated advanced analytics usable by non-quant analysts<\/li>\n<li>Offers a rich, intuitive, interactive user experience tied to segment creation<\/li>\n<li>Analyzes customer attributes including offline ones imported from your CRM solution<\/li>\n<li><strong>Customer Attributes<\/strong>: Customer attributes is useful if you need to tag your customer after logging in, and surface\/tag the customer across the experience. This is similar, yet different from classification and provides a powerful way to track your customer behavior end-to-end. The caveat, is that implementing a useful customer attributes solution can be complex.<\/li>\n<\/ul>\n<\/li>\n<li>Adobe Experience Manager also received\u00a0several updates. AEM (previously called CQ5 or Day Communique) has matured significantly over the last couple of years and it was no surprise that there was a lot of activity in the form of hands-on labs, customer stories and new announcements. Notably,<br \/>\n<strong style=\"line-height: 1.5;\">AEM version 6.1 will be available in Q2, 2015.<br \/>\n<\/strong><span style=\"line-height: 1.5;\"><span style=\"line-height: 1.5;\">As of this writing (March, 2015), the latest AEM version available is 6.0 Service Pack 2. One Adobe Engineering manager I talked to encouraged us to be part of the beta program for 6.1 &#8211; which \u00a0we recommend to our clients as well, if they have development cycles and sand-box environments to spare.<\/span><\/span><span style=\"line-height: 1.5;\"><span style=\"line-height: 1.5;\">There has been a major overhaul of the underlying content repository from version 5.6, which uses CRX2 to 6.x which uses Apache Jackrabbit OAK as the storage repository. There are some things to consider when you upgrade and since Apache Jackrabbit OAK is at version 1.0.xxx, there are some gotcha&#8217;s that customers need to be aware of. Talk to us if you are in the process of an AEM upgrade and we can help you navigate through some pitfalls.<\/span><\/span><\/li>\n<li>From an overall solutions perspective, the <strong>ElasticPath commerce integration with AEM<\/strong> is noteworthy. ElasticPath, <a href=\"http:\/\/www.elasticpath.com\/\">a commerce product\u00a0vendor<\/a>, announced it&#8217;s upgraded Cortex API, that integrates with AEM 6.x versions. Unlike other integrations we have seen, this solution provides an easy to integrate, Java OSGi based Component model. There was a client session, where Adobe, <a href=\"http:\/\/www.elasticpath.com\/\">ElasticPath<\/a> and <a href=\"http:\/\/shop.mheducation.com\">McGraw Hill Education<\/a> (client) discussed their solution. This was a great example of multiple parties coming together to put together a solution that other organizations could benefit from.<\/li>\n<li>Adobe announced <strong>new development tools<\/strong> for AEM which was well received by the technical community at the Summit. <a href=\"http:\/\/docs.adobe.com\/content\/docs\/en\/aem\/6-0\/develop\/sightly.html\"><strong>Sightly<\/strong><\/a>, the new front-end development tool is gaining popularity with AEM 6.0 customers. Sightly version 1.1 is to be announced in Q2, 2015. As with most &#8216;easy&#8217; to use development tools, Sightly comes with some performance considerations. Adobe engineers told us that with version 1.1, Sightly is just as performant as using JSP within your Components. As with most performance metrics, one needs to be careful how it is used. Autowoven can help make the right choice, so talk to us if you are considering switching to Sightly as your front-end development language.<\/li>\n<li>Adobe announced <strong>AEM Screens<\/strong><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-250\" src=\"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2015\/03\/coke-aem-screens-300x225.jpg?resize=463%2C347\" alt=\"coke-aem-screens\" width=\"463\" height=\"347\" data-recalc-dims=\"1\" \/><span style=\"line-height: 1.5;\">AEM Screens was demonstrated during the key note sessions and it wow&#8217;ed the audience. During the demo, using a few clicks within AEM, a content author was able to &#8220;slide&#8221; a new promotion from their system to .. and this needs a pause.. to .. the Times Square billboard! A new, personalized Coke promotion was pushed to the giant Times Square billboard in Manhattan in just a few clicks and swipes. Social media\u00a0reaction to this announcement\u00a0was.. priceless!<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<blockquote><p>\u00a0<a href=\"https:\/\/twitter.com\/davidnuescheler\">@davidnuescheler<\/a> \u201cI injured my shoulder throwing assets across the screen\u201d<a href=\"https:\/\/twitter.com\/hashtag\/priceless?src=hash\"> #priceless<\/a><a href=\"https:\/\/twitter.com\/hashtag\/AdobeSummit?src=hash\"> #AdobeSummit<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p>Did you attend the Summit? Let us know your comments. Interested in scheduling a time to talk with autowoven&#8217;s Adobe Certified experts? <a href=\"http:\/\/www.autowoven.com\/contact-us.php\">Contact Us for a free discovery session.\u00a0<\/a><\/p>\n<div data-test='contact-form' id='contact-form-174' class='wp-block-jetpack-contact-form-container '>\n<form action='https:\/\/www.autowoven.com\/adobe-blog\/6-takeaways-from-adobe-summit-2015-aem6\/#contact-form-174' method='post' class='contact-form commentsblock'>\n<script>\n\t\t\t( function () {\n\t\t\t\tconst contact_forms = document.getElementsByClassName('contact-form');\n\n\t\t\t\tfor ( const form of contact_forms ) {\n\t\t\t\t\tform.onsubmit = function() {\n\t\t\t\t\t\tconst buttons = form.getElementsByTagName('button');\n\n\t\t\t\t\t\tfor( const button of buttons ) {\n\t\t\t\t\t\t\tbutton.setAttribute('disabled', true);\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t} )();\n\t\t<\/script>\n<div style=\"\" class='grunion-field-name-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g174-name'\n\t\t\t\tclass='grunion-field-label name'\n\t\t\t\t>Name<span>(required)<\/span><\/label>\n<input\n\t\t\t\t\ttype='text'\n\t\t\t\t\tname='g174-name'\n\t\t\t\t\tid='g174-name'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='name  grunion-field' \n\t\t\t\t\trequired aria-required='true' \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-text-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g174-phone'\n\t\t\t\tclass='grunion-field-label text'\n\t\t\t\t>Phone<\/label>\n<input\n\t\t\t\t\ttype='text'\n\t\t\t\t\tname='g174-phone'\n\t\t\t\t\tid='g174-phone'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='text  grunion-field' \n\t\t\t\t\t \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-email-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g174-email'\n\t\t\t\tclass='grunion-field-label email'\n\t\t\t\t>Email<span>(required)<\/span><\/label>\n<input\n\t\t\t\t\ttype='email'\n\t\t\t\t\tname='g174-email'\n\t\t\t\t\tid='g174-email'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='email  grunion-field' \n\t\t\t\t\trequired aria-required='true' \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-textarea-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='contact-form-comment-g174-comment'\n\t\t\t\tclass='grunion-field-label textarea'\n\t\t\t\t>Comment<span>(required)<\/span><\/label>\n<textarea\n\t\t                style=''\n\t\t                name='g174-comment'\n\t\t                id='contact-form-comment-g174-comment'\n\t\t                rows='20' class='textarea  grunion-field'  required aria-required='true'><\/textarea>\n\t<\/div>\n\t<p class='contact-submit'>\n\t\t<button type='submit' class='pushbutton-wide'>Submit<\/button>\t\t<input type='hidden' name='contact-form-id' value='174' \/>\n\t\t<input type='hidden' name='action' value='grunion-contact-form' \/>\n\t\t<input type='hidden' name='contact-form-hash' value='ef9708018151fc9c3ec85c1aa4bd13e0c1b18a90' \/>\n\t<\/p>\n<p style=\"display: none !important;\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"190\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"6%20takeaways%20from%20Adobe%20Summit%202015%20%23AEM6\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Even before the Adobe Summit, that took place in March\u00a09th to 13th, 2015 in Salt Lake City, UT, Forrester had this to say &#8220;Adobe was a runaway winner across a broader digital experience delivery portfolio&#8221;.\u00a0 Adobe put a great show (including a concert by Imagine Dragons!) and displayed a wide range of digital marketing products &#8230; <a title=\"6 takeaways from Adobe Summit 2015 #AEM6\" class=\"read-more\" href=\"https:\/\/www.autowoven.com\/adobe-blog\/6-takeaways-from-adobe-summit-2015-aem6\/\" aria-label=\"Read more about 6 takeaways from Adobe Summit 2015 #AEM6\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9yYEC-2O","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":240,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-summit-2018\/","url_meta":{"origin":174,"position":0},"title":"Adobe Summit 2018: It&#8217;s all about that (customer) base.","date":"April 5, 2018","format":false,"excerpt":"Pardon our saucy title, but Adobe's 2018 Summit was all about increasing a brand's customer base. Whether it's enhancing your customer's digital experience, seamlessly tracking customer\/visitor behavior or converting anonymous users to loyal customers, there was a session to cover it. Which is what makes this annual conference a very\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/04\/adobe-summit-2018-logo-1.jpg?fit=1200%2C408&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11751,"url":"https:\/\/www.autowoven.com\/adobe-blog\/back-in-person-adobe-summit-2023-with-masks-in-the-past\/","url_meta":{"origin":174,"position":1},"title":"Back in Person @ Adobe Summit 2023 &#8211;  With masks in the past!","date":"March 18, 2023","format":false,"excerpt":"The Adobe Summit is next week!, and our team of technical consulting professionals is gearing up to attend this exciting digital conference. We can hardly wait to meet customers, catch up with old friends at Adobe, and learn about the latest innovations in the CDP space, AEM, Workfront, and Assets.\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":146,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobesummit2017\/","url_meta":{"origin":174,"position":2},"title":"So, what exactly happened in Vegas&#8230; I mean Adobe Summit 2017?","date":"March 29, 2017","format":false,"excerpt":"The Clouds split! Literally. If you don't know what I mean, here's a visual. Of significance is the introduction of the new Adobe Advertising Cloud. Here's the live tweet that is relevant: #adobesummit Adobe purchased @TubeMogul in Dec, 2016 and Livefyre recently. Now integrated with marketing cloud. \u2014 autowoven (@autowoven)\u2026","rel":"","context":"In &quot;Adobe Marketing Cloud&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2017\/03\/aem-performance-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6729,"url":"https:\/\/www.autowoven.com\/adobe-blog\/2022s-biggest-adobe-stories-in-a-minute\/","url_meta":{"origin":174,"position":3},"title":"2022&#8217;s biggest Adobe stories &#8211; in a minute!","date":"December 19, 2022","format":false,"excerpt":"2022 has been full of twists and turns. A war that showed no abating to an inflation induced anxiety that left marketers to make tough decisions. It's all the more important for digital marketers to keep abreast of technology updates. If you haven't kept up with the latest, here are\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/9qIqzP99rgs\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":268,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-and-magento\/","url_meta":{"origin":174,"position":4},"title":"Adobe Marketing Cloud and Magento Commerce &#8211; is this marriage right for you?","date":"May 22, 2018","format":false,"excerpt":"May 21, 2018 is a big day for Adobe. It announced it's purchase of Magento Commerce for 1$1.6B, and the stock market responded with enthusiasm. Shopify - Magento's competitor, saw it's shares sink and Adobe's valuation go up. An indication that investors see this as the right move. Is a\u2026","rel":"","context":"In &quot;Adobe Marketing Cloud&quot;","img":{"alt_text":"adobe magento","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13923,"url":"https:\/\/www.autowoven.com\/adobe-blog\/unlocking-the-synergy-adobe-journey-optimizer-adobe-target-marketo-and-adobe-analytics\/","url_meta":{"origin":174,"position":5},"title":"Unlocking the Synergy: Adobe Journey Optimizer, Adobe Target, Marketo, and Adobe Analytics","date":"June 8, 2023","format":false,"excerpt":"In today's digital landscape, seamless cross-platform experiences have become a vital aspect of successful marketing strategies. With the integration of various Adobe products, such as Adobe Journey Optimizer, Adobe Target, Marketo, and Adobe Analytics, marketers can leverage a range of powerful features to enhance their campaigns. 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