{"id":186,"date":"2020-12-30T22:01:32","date_gmt":"2020-12-30T22:01:32","guid":{"rendered":"https:\/\/www.autowoven.com\/adobe-blog\/?p=186"},"modified":"2022-12-31T03:48:17","modified_gmt":"2022-12-31T03:48:17","slug":"360-customer-view-w-adobe","status":"publish","type":"post","link":"https:\/\/www.autowoven.com\/adobe-blog\/360-customer-view-w-adobe\/","title":{"rendered":"360-degree Customer View w\/ Adobe"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/i0.wp.com\/static.hupso.com\/share\/buttons\/share-medium.png?w=1200&#038;ssl=1\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\" data-recalc-dims=\"1\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"360-degree%20Customer%20View%20w%2F%20Adobe\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Also called <strong>Customer Centricity<\/strong> or <strong>Single Customer View (SCV)<\/strong>, a 360-degree view of your customers is probably the single most important aspect of Enterprise Marketing.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter \" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/assets\/img\/adobe-single-customer-view.png?resize=701%2C467&#038;ssl=1\" alt=\"Adobe Single Customer View\" width=\"701\" height=\"467\"  data-recalc-dims=\"1\"><\/p>\n<h4>The Business need for SCV<\/h4>\n<p>Today&#8217;s enterprise organizations have a need to understand their customers at a personal, individual level to keep up with customer expectations. Traditional mass-market approaches are proven to be less effective for several reasons:<\/p>\n<ul class=\"ul-list\">\n<li>Today&#8217;s customers have access to multiple media and market channels and unless organizations market in all such channels, they will be at a disadvantage.<\/li>\n<li>Customers have more choices today and expect more personalized and consistent experiences<\/li>\n<li>Brands cannot compete on price alone because of low margins, so organizations must compete on experience and better service.<\/li>\n<\/ul>\n<h4>How should Organizations adapt?<\/h4>\n<p>To stay ahead of their competitions, organizations need to adapt to meet the business challenge. To become a customer-centric and experience-focussed brands require a new approach to marketing. This involves:<\/p>\n<ul class=\"ul-list\">\n<li>Stop organizing around product lines and <strong>break down organizational silos<\/strong>. Personalized, consistent experiences have to follow the customer&#8217;s experience end to end, and an organization structured in silos cannot achieve such expectations.<\/li>\n<li>Let Information flow across the organization by <strong>breaking down Information Silos<\/strong>.<\/li>\n<li>Get <strong>granular<\/strong> in how customer traits are analyzed and segmented<\/li>\n<li>Use real-time and historical context to <strong>engage in interactive marketing.<\/strong><\/li>\n<li><strong>Use Technology tools<\/strong> such as Adobe Audience Manager, Adobe Target, Adobe Analytics, Adobe Campaign and AEM to analyze, segment and target your customers.<\/li>\n<\/ul>\n<h4>An Adobe reference model for achieving SCV<\/h4>\n<p>So, how can enterprise organizations implement Adobe tools to achieve the customer-centric marketing approach?<\/p>\n<p><!--more--><\/p>\n<p>As mentioned earlier, re-aligning processes and internal organizational structures is essential in achieving an experience-focussed brand. But equally important is the selection and implementation of the right technology tools. The following diagram showcases a high level reference architecture using Adobe Marketing Cloud products.<\/p>\n<p><img data-attachment-id=\"197\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/360-customer-view-w-adobe\/adobe-marketing-cloud-reference-arch\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/01\/Adobe-Marketing-Cloud-Reference-Arch.png?fit=1007%2C681&amp;ssl=1\" data-orig-size=\"1007,681\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Adobe-Marketing-Cloud-Reference-Arch\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/01\/Adobe-Marketing-Cloud-Reference-Arch.png?fit=300%2C203&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/01\/Adobe-Marketing-Cloud-Reference-Arch.png?fit=1007%2C681&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-197\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/01\/Adobe-Marketing-Cloud-Reference-Arch.png?resize=1007%2C681&#038;ssl=1\" alt=\"\" width=\"1007\" height=\"681\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/01\/Adobe-Marketing-Cloud-Reference-Arch.png?w=1007&amp;ssl=1 1007w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/01\/Adobe-Marketing-Cloud-Reference-Arch.png?resize=300%2C203&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/01\/Adobe-Marketing-Cloud-Reference-Arch.png?resize=768%2C519&amp;ssl=1 768w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" data-recalc-dims=\"1\" \/>This is of course only a reference model and various factors play a role in defining the final architecture that works best for an organization. Once such a marketing platform is in place marketers become empowered to implement various marketing strategies with relative ease. Marketers can plan, design, execute, measure an analyze multi-wave, cross-channel and highly personalized marketing campaigns.<\/p>\n<p>Get in touch with Autowoven to strategize and implement a reference model that works best for you.<\/p>\n<p>** Update from Dec 2022 **<\/p>\n<p>With cookies going out of fashion due to GDPR and other regulations, Audience Manager is now being replaced by other more effective solutions. This includes the new Adobe Experience Platform (AEP) and Real-Time CDP. Adobe Journey Optimizer, working alongside AEP also enhances the end-to-end solution for a more effective, personalized marketing solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"360-degree%20Customer%20View%20w%2F%20Adobe\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>Also called Customer Centricity or Single Customer View (SCV), a 360-degree view of your customers is probably the single most important aspect of Enterprise Marketing. The Business need for SCV Today&#8217;s enterprise organizations have a need to understand their customers at a personal, individual level to keep up with customer expectations. Traditional mass-market approaches are &#8230; <a title=\"360-degree Customer View w\/ Adobe\" class=\"read-more\" href=\"https:\/\/www.autowoven.com\/adobe-blog\/360-customer-view-w-adobe\/\" aria-label=\"Read more about 360-degree Customer View w\/ Adobe\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8,6,5,4,9,7],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9yYEC-30","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":13534,"url":"https:\/\/www.autowoven.com\/adobe-blog\/unlock-the-power-of-customer-journey-analytics-cja-and-adobe-journey-optimizer-ajo-with-autowoven\/","url_meta":{"origin":186,"position":0},"title":"Unlock the Power of Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) with Autowoven","date":"May 30, 2023","format":false,"excerpt":"Source: Marketo In today's competitive business landscape, understanding and delivering personalized experiences to customers are critical for success. Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) are two powerful tools that enable businesses to gain deep insights into their customers' journeys and create personalized experiences. Autowoven, with its team\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/05\/cja-personalization-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1767,"url":"https:\/\/www.autowoven.com\/adobe-blog\/is-covid-19-sending-us-back-to-basics-customer-content-and-context\/","url_meta":{"origin":186,"position":1},"title":"Is COVID-19 sending us back to basics &#8211; Customer, Content and Context? *edited","date":"January 15, 2022","format":false,"excerpt":"social distance * This post was originally published in Dec 2020 and updated Jan 2022 Covid-19 has brought about a sea change in human behavior. The way we work, travel, eat, shop and play has suddenly changed. Some of the changes in behavior are temporary while others could be more\u2026","rel":"","context":"In \"adobe\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2020\/03\/Screen-Shot-2020-03-31-at-12.15.53-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14134,"url":"https:\/\/www.autowoven.com\/adobe-blog\/enhancing-customer-satisfaction-through-edge-computing-unleashing-the-power-of-real-time-analytics-and-optimization\/","url_meta":{"origin":186,"position":2},"title":"Enhancing Customer Satisfaction through Edge Computing: Unleashing the Power of Real-Time Analytics and Optimization","date":"June 14, 2023","format":false,"excerpt":"In today's digital age, customer satisfaction is paramount for organizations seeking to thrive in a competitive landscape. Meeting and exceeding customer expectations requires the ability to deliver personalized and seamless experiences. This is where edge computing, in conjunction with real-time analytics and optimization solutions like Adobe's Customer Journey Analytics and\u2026","rel":"","context":"In \"adobe experience cloud\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2023\/06\/edgecomputing.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":240,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-summit-2018\/","url_meta":{"origin":186,"position":3},"title":"Adobe Summit 2018: It&#8217;s all about that (customer) base.","date":"April 5, 2018","format":false,"excerpt":"Pardon our saucy title, but Adobe's 2018 Summit was all about increasing a brand's customer base. Whether it's enhancing your customer's digital experience, seamlessly tracking customer\/visitor behavior or converting anonymous users to loyal customers, there was a session to cover it. Which is what makes this annual conference a very\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/04\/adobe-summit-2018-logo-1.jpg?fit=1200%2C408&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":174,"url":"https:\/\/www.autowoven.com\/adobe-blog\/6-takeaways-from-adobe-summit-2015-aem6\/","url_meta":{"origin":186,"position":4},"title":"6 takeaways from Adobe Summit 2015 #AEM6","date":"March 17, 2015","format":false,"excerpt":"Even before the Adobe Summit, that took place in March\u00a09th to 13th, 2015 in Salt Lake City, UT, Forrester had this to say \"Adobe was a runaway winner across a broader digital experience delivery portfolio\".\u00a0 Adobe put a great show (including a concert by Imagine Dragons!) and displayed a wide\u2026","rel":"","context":"Similar post","img":{"alt_text":"summit","src":"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2015\/03\/summit-300x155.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":33515,"url":"https:\/\/www.autowoven.com\/adobe-blog\/real-world-aemaacs-migration-success-stories\/","url_meta":{"origin":186,"position":5},"title":"Real-World AEMaaCS Migration Success Stories: Lessons from Kaiser Permanente, Ford, and More","date":"December 11, 2024","format":false,"excerpt":"In today\u2019s fast-paced digital world, where customer expectations are higher than ever, businesses must adapt or risk falling behind. One of the most impactful ways organizations are transforming is by migrating to cloud-based content management systems like Adobe Experience Manager as a Cloud Service (AEMaaCS). Just ask companies like Kaiser\u2026","rel":"","context":"In &quot;AEMaaCS Migration&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2024\/12\/Real-World-AEMaaCS-Migration-Success-Stories.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/186"}],"collection":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":10,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":7208,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/186\/revisions\/7208"}],"wp:attachment":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}