{"id":268,"date":"2018-05-22T20:43:26","date_gmt":"2018-05-22T20:43:26","guid":{"rendered":"https:\/\/www.autowoven.com\/adobe-blog\/?p=268"},"modified":"2018-05-27T15:38:44","modified_gmt":"2018-05-27T15:38:44","slug":"adobe-and-magento","status":"publish","type":"post","link":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-and-magento\/","title":{"rendered":"Adobe Marketing Cloud and Magento Commerce &#8211; is this marriage right for you?"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/i0.wp.com\/static.hupso.com\/share\/buttons\/share-medium.png?w=1200&#038;ssl=1\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\" data-recalc-dims=\"1\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Adobe%20Marketing%20Cloud%20and%20Magento%20Commerce%20-%20is%20this%20marriage%20right%20for%20you%3F\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p><img data-attachment-id=\"270\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-and-magento\/adobe\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?fit=1024%2C512&amp;ssl=1\" data-orig-size=\"1024,512\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Adobe acquires Magento\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?fit=300%2C150&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?fit=1024%2C512&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-270\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?resize=1024%2C512&#038;ssl=1\" alt=\"adobe magento\" width=\"1024\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/05\/Adobe.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/>May 21, 2018 is a big day for Adobe. It <a href=\"http:\/\/news.adobe.com\/press-release\/corporate\/adobe-acquire-magento-commerce\">announced it&#8217;s purchase of Magento Commerce for 1$1.6B<\/a>, and the stock market responded with enthusiasm. Shopify &#8211; Magento&#8217;s competitor, saw it&#8217;s <a href=\"http:\/\/www.cbc.ca\/news\/business\/shopify-adobe-magento-1.4672719\">shares sink<\/a> and Adobe&#8217;s valuation go up. An indication that investors see this as the right move. Is a good investment strategy for Adobe, also a good investment for Adobe&#8217;s existing customer base? Should customers using Adobe&#8217;s Experience Cloud also choose Magento as their Commerce Solution? Is there a synergy between the products now that they are both under the same umbrella? These are some of the questions that customers should be asking and evaluate their choices carefully.<\/p>\n<p>No doubt, with this acquisition, Adobe adds a significant product line to it&#8217;s Experience Cloud platform -and fills a long overdue gap in it&#8217;s portfolio of offerings. We have seen customers integrate Experience Cloud products &#8211; especially AEM and Analytics with SAP Hybris, Elastic Path and also Magento (prior to the acquisition news). Technically, all these eCommerce integrations involve setting up OSGi properties within AEM and deploying the appropriate AEM bundles. However, most realistic, production ready Digital Engagement + Commerce systems require a lot more strategy and implementation effort beyond just connecting the two systems together. The integrations involve two loosely coupled systems with very little context-awareness between the systems. Add to that these integrations cost a lot with prolonged development lifecycles.<\/p>\n<p>With this acquisition, it appears that Adobe is also addressing a key frustration that is inherent to customers implementing a Digital Engagement+ Commerce solution. If Adobe provides a seamless integration between it&#8217;s Marketing Cloud products and Magento Commerce &#8211; perhaps by expanding <a href=\"https:\/\/www.adobe.io\/apis\/experiencecloud\/commerce-integration-framework\/docs.html\">Adobe I\/O Commerce integration<\/a> platform specifically for Magento&#8217;s own eco-system, it will be a great step in the right direction for both Adobe Customers and Partners alike! However, if the technical integration is very peripheral (like it is currently) and the future integration with Experience Cloud has long implementation cycles, customers are bound to be frustrated. Only time will tell how successful this marriage will turn out!<\/p>\n<p>To evaluate if Adobe Marketing Cloud + Magento Commerce is the right solution for you, just drop us a line and we will bring our experience to your strategy.<\/p>\n<div data-test='contact-form' id='contact-form-268' class='wp-block-jetpack-contact-form-container '>\n<form action='https:\/\/www.autowoven.com\/adobe-blog\/adobe-and-magento\/#contact-form-268' method='post' class='contact-form commentsblock'>\n<script>\n\t\t\t( function () {\n\t\t\t\tconst contact_forms = document.getElementsByClassName('contact-form');\n\n\t\t\t\tfor ( const form of contact_forms ) {\n\t\t\t\t\tform.onsubmit = function() {\n\t\t\t\t\t\tconst buttons = form.getElementsByTagName('button');\n\n\t\t\t\t\t\tfor( const button of buttons ) {\n\t\t\t\t\t\t\tbutton.setAttribute('disabled', true);\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t} )();\n\t\t<\/script>\n<div style=\"\" class='grunion-field-name-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g268-name'\n\t\t\t\tclass='grunion-field-label name'\n\t\t\t\t>Name<span>(required)<\/span><\/label>\n<input\n\t\t\t\t\ttype='text'\n\t\t\t\t\tname='g268-name'\n\t\t\t\t\tid='g268-name'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='name  grunion-field' \n\t\t\t\t\trequired aria-required='true' \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-email-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g268-email'\n\t\t\t\tclass='grunion-field-label email'\n\t\t\t\t>Email<span>(required)<\/span><\/label>\n<input\n\t\t\t\t\ttype='email'\n\t\t\t\t\tname='g268-email'\n\t\t\t\t\tid='g268-email'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='email  grunion-field' \n\t\t\t\t\trequired aria-required='true' \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-url-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g268-website'\n\t\t\t\tclass='grunion-field-label url'\n\t\t\t\t>Website<\/label>\n<input\n\t\t\t\t\ttype='text'\n\t\t\t\t\tname='g268-website'\n\t\t\t\t\tid='g268-website'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='url  grunion-field' \n\t\t\t\t\ttitle=\"Please enter a valid URL - https:\/\/www.example.com\" oninvalid=\"setCustomValidity(&quot;Please enter a valid URL - https:\/\/www.example.com&quot;)\" oninput=\"setCustomValidity(&quot;&quot;)\" pattern=\"(([:\\\/a-zA-Z0-9_\\-]+)?(\\.[a-zA-Z0-9_\\-\\\/]+)+)\" data-type-override=\"url\"  \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-textarea-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='contact-form-comment-g268-message'\n\t\t\t\tclass='grunion-field-label textarea'\n\t\t\t\t>Message<\/label>\n<textarea\n\t\t                style=''\n\t\t                name='g268-message'\n\t\t                id='contact-form-comment-g268-message'\n\t\t                rows='20' class='textarea  grunion-field'  ><\/textarea>\n\t<\/div>\n\t<p class='contact-submit'>\n\t\t<button type='submit' class='pushbutton-wide'>Submit<\/button>\t\t<input type='hidden' name='contact-form-id' value='268' \/>\n\t\t<input type='hidden' name='action' value='grunion-contact-form' \/>\n\t\t<input type='hidden' name='contact-form-hash' value='8ae3f1053a1f25b64ddb50aef636572e70864e0b' \/>\n\t<\/p>\n<p style=\"display: none !important;\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"188\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"Adobe%20Marketing%20Cloud%20and%20Magento%20Commerce%20-%20is%20this%20marriage%20right%20for%20you%3F\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>May 21, 2018 is a big day for Adobe. It announced it&#8217;s purchase of Magento Commerce for 1$1.6B, and the stock market responded with enthusiasm. Shopify &#8211; Magento&#8217;s competitor, saw it&#8217;s shares sink and Adobe&#8217;s valuation go up. An indication that investors see this as the right move. Is a good investment strategy for Adobe, &#8230; <a title=\"Adobe Marketing Cloud and Magento Commerce &#8211; is this marriage right for you?\" class=\"read-more\" href=\"https:\/\/www.autowoven.com\/adobe-blog\/adobe-and-magento\/\" aria-label=\"Read more about Adobe Marketing Cloud and Magento Commerce &#8211; is this marriage right for you?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4,7,11,12],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9yYEC-4k","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":379,"url":"https:\/\/www.autowoven.com\/adobe-blog\/7-mistakes-of-ams\/","url_meta":{"origin":268,"position":0},"title":"7 Mistakes to avoid when moving to Adobe Managed Services (AMS)","date":"February 7, 2020","format":false,"excerpt":"\u201cThere\u2019s no way that company exists in a year.\u201d\u00a0~\u00a0Tom Siebel, Founder of Siebel CRM Systems, speaking about Salesforce.com Haha. We all know where Siebel is now vs Salesforce. And it is inevitable where the future of computing is. Technology and services are migrating to the Cloud. Predictions otherwise have proven\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/AMS-Cloud.png?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":240,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-summit-2018\/","url_meta":{"origin":268,"position":1},"title":"Adobe Summit 2018: It&#8217;s all about that (customer) base.","date":"April 5, 2018","format":false,"excerpt":"Pardon our saucy title, but Adobe's 2018 Summit was all about increasing a brand's customer base. Whether it's enhancing your customer's digital experience, seamlessly tracking customer\/visitor behavior or converting anonymous users to loyal customers, there was a session to cover it. Which is what makes this annual conference a very\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/04\/adobe-summit-2018-logo-1.jpg?fit=1200%2C408&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":33529,"url":"https:\/\/www.autowoven.com\/adobe-blog\/troubleshooting-common-issues-during-aemaacs-migration\/","url_meta":{"origin":268,"position":2},"title":"Troubleshooting Common Issues During AEMaaCS Migration","date":"December 16, 2024","format":false,"excerpt":"Adobe Experience Manager as a Cloud Service (AEMaaCS) is the cloud-native version of Adobe's premier content management solution. Unlike its on-premises counterpart, AEMaaCS is built specifically to leverage the power and scalability of cloud technology. This means businesses can enjoy automatic updates, faster deployments, and a more resilient infrastructure designed\u2026","rel":"","context":"In &quot;AEMaaCS Migration&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2024\/12\/Troubleshooting-Common-Issues-During-AEMaaCS-Migration.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":33484,"url":"https:\/\/www.autowoven.com\/adobe-blog\/what-is-aem-as-a-cloud-service\/","url_meta":{"origin":268,"position":3},"title":"What is AEM as a Cloud Service? A Complete Guide for Beginners","date":"December 1, 2024","format":false,"excerpt":"The ability to manage digital experiences affect the success of any organization in this current age. To assist companies with meeting their every changing content expectations, Adobe Experience Manager (AEM) as a Cloud service provides assistance within their field. This makes the task of developing, administering, and supplying robust digital\u2026","rel":"","context":"In &quot;AEMaaCS Migration&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2024\/12\/AEM-as-a-Cloud-Service.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":174,"url":"https:\/\/www.autowoven.com\/adobe-blog\/6-takeaways-from-adobe-summit-2015-aem6\/","url_meta":{"origin":268,"position":4},"title":"6 takeaways from Adobe Summit 2015 #AEM6","date":"March 17, 2015","format":false,"excerpt":"Even before the Adobe Summit, that took place in March\u00a09th to 13th, 2015 in Salt Lake City, UT, Forrester had this to say \"Adobe was a runaway winner across a broader digital experience delivery portfolio\".\u00a0 Adobe put a great show (including a concert by Imagine Dragons!) and displayed a wide\u2026","rel":"","context":"Similar post","img":{"alt_text":"summit","src":"https:\/\/i0.wp.com\/blog.autowoven.com\/wp-content\/uploads\/2015\/03\/summit-300x155.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":33538,"url":"https:\/\/www.autowoven.com\/adobe-blog\/5-key-features-of-aemaacs-that-empower-digital-marketing-teams\/","url_meta":{"origin":268,"position":5},"title":"5 Key Features of AEMaaCS That Empower Digital Marketing Teams","date":"November 30, 2024","format":false,"excerpt":"In the fast-paced world of digital marketing, brands are continuously looking for innovative solutions to enhance their customer engagement, streamline operations, and drive measurable results. Adobe Experience Manager as a Cloud Service (AEMaaCS) is one such powerful solution. As a comprehensive content management platform, AEMaaCS empowers marketing teams to craft\u2026","rel":"","context":"In &quot;AEMaaCS Migration&quot;","img":{"alt_text":"Key Features of AEMaaCS That Empower Digital Marketing Teams","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2024\/12\/Key-Features-of-AEMaaCS-That-Empower-Digital-Marketing-Teams.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/268"}],"collection":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":4,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/posts\/268\/revisions\/277"}],"wp:attachment":[{"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autowoven.com\/adobe-blog\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}