{"id":379,"date":"2020-02-07T22:01:01","date_gmt":"2020-02-07T22:01:01","guid":{"rendered":"https:\/\/www.autowoven.com\/adobe-blog\/?p=379"},"modified":"2020-02-08T02:07:37","modified_gmt":"2020-02-08T02:07:37","slug":"7-mistakes-of-ams","status":"publish","type":"post","link":"https:\/\/www.autowoven.com\/adobe-blog\/7-mistakes-of-ams\/","title":{"rendered":"7 Mistakes to avoid when moving to Adobe Managed Services (AMS)"},"content":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/i0.wp.com\/static.hupso.com\/share\/buttons\/share-medium.png?w=1200&#038;ssl=1\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\" data-recalc-dims=\"1\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"7%20Mistakes%20to%20avoid%20when%20moving%20to%20Adobe%20Managed%20Services%20%28AMS%29\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p><strong>\u201cThere\u2019s no way that company exists in a year.\u201d<\/strong>\u00a0~<em>\u00a0Tom Siebel, Founder of Siebel CRM Systems, speaking about Salesforce.com<\/em><\/p>\n<p>Haha.<\/p>\n<p>We all know where Siebel is now vs Salesforce. And it is inevitable where the future of computing is. Technology and services are migrating to the Cloud. Predictions otherwise have proven to be dead wrong.<\/p>\n<p>Customers of Adobe&#8217;s Marketing Cloud products &#8211; now rebranded as Adobe Experience Cloud (rightfully in our opinion), have stayed with the trend. Adobe&#8217;s customers using Experience Cloud products such as AEM and Adobe Campaign &#8211; which were traditionally on-premise systems are increasingly upgrading to Adobe&#8217;s Cloud hosted services.<\/p>\n<p>There are several advantages to migrating to Adobe&#8217;s Cloud hosted solution. The primary advantage is the ability for customers to create a comprehensive, omni-channel digital presence that is contextually aware- regardless of the customer&#8217;s journey. The customer can now be on their mobile phone, desktop, a kiosk or a retail center, etc., and brands have the expertise to interact intelligently. The advantages of a cohesive customer interaction cannot be over stated, but these are covered in other articles, and not the current topic for this post.<\/p>\n<p>Adobe Managed Services (AMS) is an Azure or AWS Cloud hosted environment, with Adobe&#8217;s technical staff managing the servers on behalf of their customers.\u00a0 This reduces the burden for managing, upgrading and maintaining the core servers while giving customers to focus on application level features.<\/p>\n<p>In that light,\u00a0 Upgrading to Adobe Managed Service (AMS) &#8211; which is a Cloud based service unlike traditional on-premise application, makes a lot of sense. However it takes some care before moving in this direction. So here are the 7 common mistakes that are often made by enterprise organizations when moving to AMS, that you should avoid!<\/p>\n<ol>\n<li>\n<h2>Not simplifying your DevOps lifecycle prior to AMS \/ Cloud Manager Upgrade<\/h2>\n<figure id=\"attachment_380\" aria-describedby=\"caption-attachment-380\" style=\"width: 1892px\" class=\"wp-caption alignright\"><img data-attachment-id=\"380\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/7-mistakes-of-ams\/ci-cd\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?fit=1902%2C1126&amp;ssl=1\" data-orig-size=\"1902,1126\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Continous Integration &#8211; Continuous Deployment\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;CI-CD&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?fit=300%2C178&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?fit=1024%2C606&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-380\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?resize=1200%2C710&#038;ssl=1\" alt=\"CI-CD\" width=\"1200\" height=\"710\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?w=1902&amp;ssl=1 1902w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?resize=300%2C178&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?resize=768%2C455&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?resize=1024%2C606&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/ci-cd.png?resize=1200%2C710&amp;ssl=1 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-recalc-dims=\"1\" \/><figcaption id=\"caption-attachment-380\" class=\"wp-caption-text\">CI-CD<\/figcaption><\/figure>\n<p>If you are like most on-premise Adobe Experience Cloud customer, you are likely using some form of Git repository &#8211; GitHub, BitBucket, etc., along with a customized Continuous Integration Systems such as Jenkins.<\/p>\n<p>As your applications grow in both numbers and complexity there is often a need to create custom jobs and processes using these CI-CD tools. While some enhancements to your deployments are well thought of, there could always be add-ons, plugins and fast-forward approaches taken to perhaps, meet some deadlines. Well, this is the time to re-think your deployment processes \u2013 lack of which will result in some very expensive project failures.<\/p>\n<p>When moving to Adobe Managed Services, not only do you host your AEM (and maybe Adobe Campaign) servers on the Cloud, but are you also required to migrate your CI-CD processes to Adobe\u2019s CloudManager. As powerful as it is, CloudManager is built with pre-defined pipelines in mind. It is certainly possible to customize the various tasks within a CloudManager pipeline, but it does not necessarily provide the same flexibility as your on-premise Jenkins implementation.<\/p>\n<p>So, one of the first few steps towards a successful AMS migration is to simplify your CI-CD Pipeline.<\/li>\n<li>\n<h2>Not architecting around a\u00a0 multi-tenancy platform<\/h2>\n<h2><img data-attachment-id=\"381\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/7-mistakes-of-ams\/multi-tenancy\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?fit=1234%2C898&amp;ssl=1\" data-orig-size=\"1234,898\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"multi-tenancy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?fit=300%2C218&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?fit=1024%2C745&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-381 alignright\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?resize=1200%2C873&#038;ssl=1\" alt=\"muti-tenancy\" width=\"1200\" height=\"873\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?w=1234&amp;ssl=1 1234w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?resize=300%2C218&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?resize=768%2C559&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?resize=1024%2C745&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/multi-tenancy.png?resize=1200%2C873&amp;ssl=1 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-recalc-dims=\"1\" \/><\/h2>\n<p>It is not uncommon for a large organization to have multiple web properties and web applications within the same Adobe Experience Manager eco-system. Perhaps multiple web applications within AEM that are integrated to both up-stream (like retail POS, CRM) and down-stream systems (like Adobe Target).\u00a0 It is also not uncommon for each of these applications to be de-coupled systems with their own integrations, internal implementation architectures. Well, to gain efficiencies you need to consider moving to common platforms, services and authoring systems such as a common Component library.<\/p>\n<p>Upgrading to AMS and taking advantage of the entire Adobe Experience Cloud eco-system that can track your customer journey end-to-end, requires consolidating siloed systems into a common platform. Sort-of like multiple tenants within an apartment complex. Just like a real estate apartment complex provides common rules and services within which tenants need to work \u2013 to reduce costs and gain efficiency, considering applications to be tenants within a platform provides the same advantages.<br \/>\nWhen upgrading to AMS, re-aligning to\u00a0 a multi-tenant architecture goes a long way in your organization\u2019s ability to map your customer\u2019s journey and take meaningful actions. Multi-tenancy is the mantra for being nimble and manage your customer journey.<\/li>\n<li>\n<h2>Underestimating a Cloud Migration upgrade<\/h2>\n<h2><img data-attachment-id=\"382\" data-permalink=\"https:\/\/www.autowoven.com\/adobe-blog\/7-mistakes-of-ams\/not-so-easy\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/not-so-easy.png?fit=512%2C514&amp;ssl=1\" data-orig-size=\"512,514\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"not-so-easy\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/not-so-easy.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/not-so-easy.png?fit=512%2C514&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-382 alignright\" src=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/not-so-easy.png?resize=130%2C131&#038;ssl=1\" alt=\"not-so-easy\" width=\"130\" height=\"131\" srcset=\"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/not-so-easy.png?w=512&amp;ssl=1 512w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/not-so-easy.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/not-so-easy.png?resize=300%2C300&amp;ssl=1 300w\" sizes=\"(max-width: 130px) 100vw, 130px\" data-recalc-dims=\"1\" \/><\/h2>\n<p>I don\u2019t think there is anyone out there who believes that migrating from on-premise to any type of Cloud service is a breeze. That said, AEM, Analytics, Demdex (Audience Manager) and Neolane (Campaign )applications have their own differences between their on-prem and cloud versions. For example, AEM on AMS cannot be an old version of AEM. As of this writing your web application on AEM needs to be compatible with AEM 6.4 SP2 before migrating to AEM on AMS.<\/li>\n<li>\n<h2>Not utilizing best practices of a Cloud platform upgrade<\/h2>\n<p>As an organization if you are currently working with a solutions partner with prior experience with \u00a0AMS, take their advice. If you haven\u2019t, well, it makes sense to work with one who has. Working with an experienced partner with experience makes all the difference between success and failure!<\/p>\n<p>For example \u2013<\/p>\n<ul>\n<li>Choosing between AWS vs Azure for the underlying cloud platform<\/li>\n<li>Factor in the right tag management framework &#8211; Adobe Launch vs Adobe DTM<\/li>\n<li>Choosing between Adobe Campaign Standard vs Classic and integration model with AEM<\/li>\n<li>Should you get Adobe Assets or if you should use out of box Digital Asset Management system (DAM) of AEM<\/li>\n<li>What\u2019s a better approach &#8211; Lift-and-shift or Re-platform?<\/li>\n<li>Is this upgrade an opportunity to also implement Adobe Audience Manager?<\/li>\n<\/ul>\n<p>These are all important questions not to be neglected during a AMS migration.<\/li>\n<li>\n<h2>Choosing an improper AMS Level of Service<\/h2>\n<p>Adobe Managed Services currently comes in two flavors<\/p>\n<ul>\n<li>Basic and<\/li>\n<li>Enterprise<\/li>\n<\/ul>\n<p>We have seen customers buy more than they need and thereby spending unnecessary dollars that could have been used in other marketing efforts. On the flip side, we have also seen customers who have not purchased the right level of service that satisfies their experience roadman. Depending on the maturity of your technical staff, complexity of your application, your roadmap, etc., it is imperative that the right level of service be chosen.<\/li>\n<li>\n<h2>Not re-aligning resources for a Cloud Platform<\/h2>\n<p>Migrating to AMS is not just a shift in <em>where<\/em> your technology is hosted, but also a shift in <em>what<\/em> \u00a0technology frameworks to use. A shift in technology or in process, needless to say, requires retraining of your resources.<\/p>\n<p>For example \u2013<\/p>\n<ul>\n<li>Upgrading AEM requires a different skillset than supporting an existing AEM application<\/li>\n<li>Customizing Jenkins as a Continuous Integration platform requires a different skillset than managing Adobe\u2019s CloudManager<\/li>\n<li>Administering Google Tag Manager is quite different from managing Adobe Tag Manager or Adobe Launch<\/li>\n<li>Each Data Management Platform (DMP) Platform, including Adobe\u2019s Audience Manager, has it\u2019s own challenges and technical skill requirements<\/li>\n<\/ul>\n<p>All these factors require a shift in your resource skill set \u2013 either by providing additional training or hiring new staff.<\/li>\n<li>\n<h2>Neglecting to include AMS Support within your end-to-end support model<\/h2>\n<p>If you are like any mature organization, your application development staff is not the same as your support team. And support teams work across applications and teams. While your core Adobe related applications move to the Cloud and you have support from Adobe Managed Services, your support staff need to work with Adobe\u2019s staff and processes to make sure you have meaningful support across your own application ecosystem. It is therefore necessary to re-align your processes and application support touch points between your various systems to ensure there is a continuous hand-off during troubleshooting.<\/p>\n<p>And this is just the start. There is more to be aware of!\u00a0 Give us a shout to learn more&#8230;<\/p>\n<p><div data-test='contact-form' id='contact-form-379' class='wp-block-jetpack-contact-form-container '>\n<form action='https:\/\/www.autowoven.com\/adobe-blog\/7-mistakes-of-ams\/#contact-form-379' method='post' class='contact-form commentsblock'>\n<script>\n\t\t\t( function () {\n\t\t\t\tconst contact_forms = document.getElementsByClassName('contact-form');\n\n\t\t\t\tfor ( const form of contact_forms ) {\n\t\t\t\t\tform.onsubmit = function() {\n\t\t\t\t\t\tconst buttons = form.getElementsByTagName('button');\n\n\t\t\t\t\t\tfor( const button of buttons ) {\n\t\t\t\t\t\t\tbutton.setAttribute('disabled', true);\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t} )();\n\t\t<\/script>\n<div style=\"\" class='grunion-field-name-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g379-name'\n\t\t\t\tclass='grunion-field-label name'\n\t\t\t\t>Name<span>(required)<\/span><\/label>\n<input\n\t\t\t\t\ttype='text'\n\t\t\t\t\tname='g379-name'\n\t\t\t\t\tid='g379-name'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='name  grunion-field' \n\t\t\t\t\trequired aria-required='true' \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-email-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g379-email'\n\t\t\t\tclass='grunion-field-label email'\n\t\t\t\t>Email<span>(required)<\/span><\/label>\n<input\n\t\t\t\t\ttype='email'\n\t\t\t\t\tname='g379-email'\n\t\t\t\t\tid='g379-email'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='email  grunion-field' \n\t\t\t\t\trequired aria-required='true' \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-url-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='g379-website'\n\t\t\t\tclass='grunion-field-label url'\n\t\t\t\t>Website<\/label>\n<input\n\t\t\t\t\ttype='text'\n\t\t\t\t\tname='g379-website'\n\t\t\t\t\tid='g379-website'\n\t\t\t\t\tvalue=''\n\t\t\t\t\tclass='url  grunion-field' \n\t\t\t\t\ttitle=\"Please enter a valid URL - https:\/\/www.example.com\" oninvalid=\"setCustomValidity(&quot;Please enter a valid URL - https:\/\/www.example.com&quot;)\" oninput=\"setCustomValidity(&quot;&quot;)\" pattern=\"(([:\\\/a-zA-Z0-9_\\-]+)?(\\.[a-zA-Z0-9_\\-\\\/]+)+)\" data-type-override=\"url\"  \/>\n\t<\/div>\n\n<div style=\"\" class='grunion-field-textarea-wrap grunion-field-wrap'  >\n<label\n\t\t\t\tfor='contact-form-comment-g379-message'\n\t\t\t\tclass='grunion-field-label textarea'\n\t\t\t\t>Message<\/label>\n<textarea\n\t\t                style=''\n\t\t                name='g379-message'\n\t\t                id='contact-form-comment-g379-message'\n\t\t                rows='20' class='textarea  grunion-field'  ><\/textarea>\n\t<\/div>\n\t<p class='contact-submit'>\n\t\t<button type='submit' class='pushbutton-wide'>Submit<\/button>\t\t<input type='hidden' name='contact-form-id' value='379' \/>\n\t\t<input type='hidden' name='action' value='grunion-contact-form' \/>\n\t\t<input type='hidden' name='contact-form-hash' value='d1ef86fed385f129ba722d208fcfce7b0b1ac252' \/>\n\t<\/p>\n<p style=\"display: none !important;\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"137\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img src=\"https:\/\/static.hupso.com\/share\/buttons\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\"\/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Google Plus\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_url_t=\"\";var hupso_title_t=\"7%20Mistakes%20to%20avoid%20when%20moving%20to%20Adobe%20Managed%20Services%20%28AMS%29\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div><p>\u201cThere\u2019s no way that company exists in a year.\u201d\u00a0~\u00a0Tom Siebel, Founder of Siebel CRM Systems, speaking about Salesforce.com Haha. We all know where Siebel is now vs Salesforce. And it is inevitable where the future of computing is. Technology and services are migrating to the Cloud. Predictions otherwise have proven to be dead wrong. Customers &#8230; <a title=\"7 Mistakes to avoid when moving to Adobe Managed Services (AMS)\" class=\"read-more\" href=\"https:\/\/www.autowoven.com\/adobe-blog\/7-mistakes-of-ams\/\" aria-label=\"Read more about 7 Mistakes to avoid when moving to Adobe Managed Services (AMS)\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8,6,4,9,7],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2019\/03\/AMS-Cloud.png?fit=1024%2C512&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9yYEC-67","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":240,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-summit-2018\/","url_meta":{"origin":379,"position":0},"title":"Adobe Summit 2018: It&#8217;s all about that (customer) base.","date":"April 5, 2018","format":false,"excerpt":"Pardon our saucy title, but Adobe's 2018 Summit was all about increasing a brand's customer base. Whether it's enhancing your customer's digital experience, seamlessly tracking customer\/visitor behavior or converting anonymous users to loyal customers, there was a session to cover it. Which is what makes this annual conference a very\u2026","rel":"","context":"In &quot;Adobe Analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.autowoven.com\/adobe-blog\/wp-content\/uploads\/2018\/04\/adobe-summit-2018-logo-1.jpg?fit=1200%2C408&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":268,"url":"https:\/\/www.autowoven.com\/adobe-blog\/adobe-and-magento\/","url_meta":{"origin":379,"position":1},"title":"Adobe Marketing Cloud and Magento Commerce &#8211; is this marriage right for you?","date":"May 22, 2018","format":false,"excerpt":"May 21, 2018 is a big day for Adobe. It announced it's purchase of Magento Commerce for 1$1.6B, and the stock market responded with enthusiasm. 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