Adobe Experience Platform (AEP) and Real-time CDP

Autowoven's partnership with Adobe has helped deliver award winning digital experiences

Personalize Customer Experiences at Scale

Elevate your Brand with Autowoven

Improved personalization

Gain a more complete understanding of customers and deliver more relevant and personalized experiences

Enhanced customer insights

Gain deeper insights into customer behavior, preferences, and needs by combining data from different sources and applying analytics and machine learning techniques

Increased conversion

Streamline data management and analysis processes by providing a central repository for customer data

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Your CDP journey with Autowoven

Autowoven maximizes the value of your CDP using this 6-Step Implementation Plan

01 Data Collection
Customer Data Inventory & Analysis
We work with systems and departments to collect both Real-time/streaming data as well as Batch data
- Real-time click stream data collection using Adobe Launch or other tag management systems from various sources including Web, Mobil and Cloud apps.
- Batch data collection from ERP, CRM and ETL ecosystems.
02 Data Lake Ingestion
Data prep and Ingestion into Adobe CDP Data Lake

A big part of customer data integrity has to do with how data is validated and prepared to meet Adobe Experience Platform requirements. Autowoven's Solution Architects will work with you to create the necessary data mappings and injection processes.
- Create XDM schemas
- Identify and Create Datasets
- Create Real-time Customer Profile
- Batch and Streaming data injestion using AEP SDK
- Develop Query Service
- Monitor data ingestion flows in real-time
03 Single Customer Profile & Services
We consolidate the customer profile and build services
We manage customer profiles in AEP using Customer Profile Management (CPM) module, which allows you to create and manage customer profile.

Then define rules for data collection and segmentation, and set up real-time data synchronization with other systems using APIs. We also use AEP's data governance and privacy features to ensure that customer data is handled responsibly and in compliance with relevant regulations.

After the single customer profile is developed, we develop services around the customer profile, like:
- Develop custom queries using Query Service API
- Develop Scheduled Queries
- Integrate with BI tools of choice with AEP for Dashboarding
04 Action with Campaign
Campaign Workflows, Delivery

Messaging that resonates with your customers requires taking action on the intelligence gathered within AEP. Using Adobe Campaign or Marketo, we develop segmentation and targeting rules leveraging customer profile data. Combined with Campaign Workflows and a message delivery framework, your marketers have the tools to personalize messages at scale.
- We integrate Audience profiles with Adobe Campaign or Marketo Campaign products
- Develop Segmentation and Targeting rules
- We develop Custom Campaign Workflows so you message the right audience the right way.
- Integration services with email delivery services
- Optional Adobe Journey Optimizer integration with AEP for a comprehensive, end-to-end solution
05 Message Delivery and Feedback loop

Message Templates, Personalization and Delivery

We configure Adobe Campaign for SMTP, Amazon Simple Email Service (SES) or even Mailgun, to ensure your mass emails reach users properly. In addition, SMS and custom app messages can also be configured. Optional integration with AEM allows re-usability of templates and image assets to confirm to your brand standards.
06 Marketer training

CDP Solution Training

It's important for marketers to take the time and learn how to use the CDP solution. To that end, Autowoven offers customized training that is above and beyond Adobe provided training. This includes your custom AEP + Campaign solution along with other integrations so marketers can get the most value.

Customized Documentation

In-person or Online Training

Product Support

Our success with Adobe Experience Platform

A Fortune 100 Auto Manufacturer that sells a wide range of products online and in brick-and-mortar stores approached Autowoven based on a referral from another customer. The company wanted to improve its customer experience and increase customer loyalty, so it hired Autowoven to architect and develop a real-time CDP solution.

We partnered with stakeholders across the company and created an inventory of customer data sources, including online and in-store transactions, customer service interactions, and website activity. The Adobe Experience Platform with Real-time CDP we implemented integrates data in real-time, creating a single customer profile that includes information about the customer's preferences, behaviors, and interactions with the company.

Using this CDP solution, marketers within the company are now able to personalize the customer experience in real-time. For example, when a customer visits the company's website, the solution uses the customer's profile to display personalized recommendations and offers based on the customer's past purchases and interests. The solution also allows the company to send targeted email campaigns and Mobile app push notifications based on the customer's location and activity.

As a result of the CDP implementation, the company is seeing an increase in customer engagement and loyalty, as well as an increase in online sales.

Learn more

Adobe Certified Partner

Autowoven is an Adobe solution partner with experience across the Adobe Experience Cloud platform. We engage in developer events, try out latest beta products and innovate. This allows us to stay ahead of the curve with new product features and trending digital technologies.

Over 12 years of in business

Our history of implementing Adobe Experience Cloud products from the very early stages has helped us develop best practices and methodologies. This helps you hit the ground running and avoid costly budget overruns

Our Adobe projects won awards

Among the awards our implementations have won include - Stevies awards, Webby's and CSS Awards. Ask us for customer referrals.

Training and Support

Our corporate clients typically engage us for customized training on Adobe products. We offer courses for Product Owners and Developers that are practical and solution oriented.

Reduce Adobe License and Implementation Costs

Compared to Adobe Professional Services, Autowoven's average AEM implementation costs are at least 40% cheaper. Plus our time to go-live on projects is significantly faster compared to Adobe Consulting or the Big 5 Consulting partners.

Adobe Solution Accelerators

Over time, our on-the-field development teams have developed Adobe product accelerator tools. These tools allow for faster time to market while adhering to best practices.

Adobe Experience Platform (AEP) FAQs

1. What is the licensing cost of AEP?

AEP RT-CDP is typically priced based on the volume and complexity of customer data being collected and managed. Other factors that may affect the price include the number of users and the number of integrations required. Most customers Autowoven has worked with spend upwards of a million dollars in licensing over a few years.

2. Is Real-time CDP included with AEP license?

Real-time Customer Data Platform (CDP) is a feature of AEP that allows businesses to collect, unify, and activate customer data in real-time, enabling them to deliver personalized and relevant experiences to their customers.

Whether or not Real-time CDP is included with an AEP license will depend on the specific terms of the license agreement. It is important to carefully review the terms of any license agreement to understand the features and capabilities that are included with the product. It is also important to note that additional fees may apply for certain features or services, even if they are included with the base AEP license.

It is always a good idea to consult with an expert like Autowoven specialist to understand the features and capabilities that are included with an AEP license and to determine the best solution for your business needs.

3. Is Adobe Journey Optimizer included with AEP?

Adobe Journey Optimizer is a feature of Adobe Experience Platform (AEP) that allows businesses to optimize the customer journey by analyzing customer data and identifying opportunities to improve the customer experience. Journey Optimizer uses machine learning and predictive analytics to identify patterns and trends in customer behavior, and provides recommendations for targeted interventions to improve the customer journey.

Whether or not Journey Optimizer is included with an AEP license will depend on the specific terms of the license agreement. It is important to carefully review the terms of any license agreement to understand the features and capabilities that are included with the product. It is also important to note that additional fees may apply for certain features or services, even if they are included with the base AEP license. Talk to us today for a free analysis for your specific needs.

4. What are the skills needed to implement Adobe Real-time CDP?

Implementing Adobe Real-Time Customer Data Platform (CDP) requires a strong foundation in technical skills, including:

Data management
Data integration
Data analytics
Programming
Cloud computing

In addition to these technical skills, it is important to have a strong understanding of customer experience management and data-driven marketing principles, as well as experience working with large-scale data sets and analytics systems.

5. What type of data does Adobe AEP Real-time CDP collect?

AEP RT-CDP collects a wide range of customer data, including demographic information, behavioral data, transactional data, and more. It can collect data from a variety of sources, including:

Web applications
Mobile apps
CRM systems
EHR systems
Marketing platforms

6. How is AEP RT-CDP different from a traditional CDP??

AEP RT-CDP is different from a traditional CDP in that it processes and stores customer data in real-time, rather than on a batch basis. This enables businesses to use the most up-to-date customer data to deliver personalized and relevant experiences.

7. Can AEP RT-CDP be used with on-premises systems?

Yes, AEP RT-CDP can be used with on-premises systems as well as cloud-based systems. It supports a variety of integration methods, including APIs, connectors, and custom integrations, to enable data exchange with on-premises systems.

About

autowoven provides customized technology solutions to enterprise customers for increased digital engagement. As Adobe Solutions Partner, we provide cutting-edge marketing solutions using Adobe Marketing Cloud suite of products. Additionally, we develop solutions for OpenText TeamSite Web Content Management System.