Pardon our saucy title, but Adobe’s 2018 Summit was all about increasing a brand’s customer base. Whether it’s enhancing your customer’s digital experience, seamlessly tracking customer/visitor behavior or converting anonymous users to loyal customers, there was a session to cover it. Which is what makes this annual conference a very rich experience in itself for marketers around the globe.
With 332 sessions – ranging from sessions on digital strategy to tactically tying together Audience Manager, Analytics and Campaign into a single solution, there was a session for the techies and business folks alike.
No single person can attend all the sessions. Luckily for Adobe Solutions Partners like Autowoven – the Partner Day provided a huge opportunity to review the product roadmap and vision ahead of time. Many attendees we met had come in groups – with team members attending different tracks and sessions simultaneously – very smart!
Among all the sessions, labs and strategy sessions, there were a few key takeaways:
- Adobe continues to emphasize that the (customer) Experience economy, driven by Adobe Experience Manager is the future of digital experience transformation.
- A new Experience Cloud ID Service (aka People Service) that can connect real-time analytics, segments and experiences with legacy customer touch points. This is the key for unifying today’s multi-channel, multi-device customer profiles.
- Hello Watson, meet Adobe Sensei – Adobe’s AI technology! Adobe predicts Sensei will drive automated experience curation among other tasks.
- Migrating to Adobe’s Cloud hosted platforms while taking care of security and privacy, will take the pain away from on-premise hosting.
Let’s talk about how Adobe approached each of the above hot topics: