It is a known fact that well run marketing campaigns lead to better sales and conversion. They can also be instrumental in transforming the perception of a brand. Managing campaigns across multiple channels with multiple stakeholders is not a trivial task. A succesfful marketing campaign management requires planning, execution, tracking, analyzing and optimizing. Above all, it requires a product like Adobe Campaign Manager and a successful implementation partner like Autowoven.
Adobe Campaign Manager provides several important features including:
Adobe Campaign Manager comes in two flavors - Adobe Campaign Classic(ACC) and Adobe Campaign Standard(ACS). ACC originated with Adobe's accquisition of French company, Neolane in 2013 and ACS was developed from scratch to be a cloud based product by Adobe. While they bear similar names and functionality, an astute technical marketer will find them to be very different. Most notably the following:
|#||Adobe Campaign Manager Classic (ACC)||Adobe Campaign Manager Standard (ACS)|
|1||Deployed on-premise with hybrid option||Deployed on Cloud|
|2||Access to Campaign database schmea allows more flexiibility||Underlying database access is not possible|
|3||Thin client/ installed tool for console access||Browser based access|
|4||Integration flexibility with support for inbound and outbound APIs||Supports only inbound APIs|
|5||Detailed features have steeper learning curve||Easier to use and faster to learn|
|6||Limited new features to be rolled out in the future||Adobe is more focussed on the Cloud with new features expected.|
A leading auto-manufacturer was in the midst of a digital transformation initiative that involved revamping their customer messaging platform. Autowoven worked with the company to provide Adobe product guidance and technical architecture. Specifically, Autowoven integrated Adobe Campaign with their existing Hadoop data-lake system to extract customer profiles. Email and Text message templates were developed in AEM and an integration was developed with Adobe Campaign. Campaign workflows were developed for several promotional offers that integrated with their CRM and email delivery systems.
This system brought a Single Customer View(SCV), by integrating Adobe Experience Cloud profiles with Adobe Campaign Manager, Audience Manager, Adobe Target, Analytics and AEM. Data and marketing operations that were previously in silos were consolidated into a wholistic enterprise system that improved marketing efficiencies and therefore company's bottom line.Learn more
Autowoven is an Adobe solution partner with experience across the Adobe Experience Cloud platform. As an Adobe partner we engage in digital conferences, summits and events related to Adobe marketing technology. This allows us to stay ahead of the curve with new product features and trending digital technologies.
We understand Campaign Management does not live in a silo. Developing integrations between ACC/ ACS with other customer centric applications is key to success
Integrate User Profile data from Adobe Experience Cloud with Adobe Campaign user data to build a full view of your customer.
Importing and cleaning data is key to intelligent data within Campaign Manager. Developing targeted queries on top of clean data ensures your user segments are properly targeted
A successful design and visualization of customer journeys across online and offline channels begins with a trusted technology partner like Autowoven
We specialize in developing a central, go-to solution for all your campaign management needs
When implementing a comprehensive campaign management technology platform, it is important to understand not just the marketing aspect of campaigns but also the rich eco-system that campaign technology lives under. Developing comprehensive customer profiles requires technology integration between Adobe Campaign and enterprise applications, databases and other repositories, often using Adobe's custom connectors. It also requires a good understanding of Adobe Campaign Database structure. Our productivity tools and services bring it all together quickly and economically. Here are some of Autowoven's tools:
Yes indeed. You can quarantine emails on errors, honor opt-outs and de-duplication features.
A workflow allows targe audience to be filtered based on a logical expression. For example, a filtering example is to find all users within a certain zip code.
A/B testing refers to sending similar emails to different target segments (A or B) and checking which segment responded better. For example the same promotional email could be sent to age groups 21 to 30 year olds vs 30 to 40 year olds to monitor campaign effectiveness.