We work with systems and departments to collect both Real-time/streaming data as well as Batch data
A big part of customer data integrity has to do with how data is validated and prepared to meet Adobe Experience Platform requirements. Autowoven's Solution Architects will work with you to create the necessary data mappings and injection processes.
We manage customer profiles in AEP using Customer Profile Management (CPM) module, which allows you to create and manage customer profile.
Then define rules for data collection and segmentation, and set up real-time data synchronization with other systems using APIs. We also use AEP's data governance and privacy features to ensure that customer data is handled responsibly and in compliance with relevant regulations.
After the single customer profile is developed, we develop services around the customer profile, like:
Messaging that resonates with your customers requires taking action on the intelligence gathered within AEP. Using Adobe Campaign or Marketo, we develop segmentation and targeting rules leveraging customer profile data. Combined with Campaign Workflows and a message delivery framework, your marketers have the tools to personalize messages at scale.
We configure Adobe Campaign for SMTP, Amazon Simple Email Service (SES) or even Mailgun, to ensure your mass emails reach users properly. In addition, SMS and custom app messages can also be configured. Optional integration with AEM allows re-usability of templates and image assets to confirm to your brand standards.
It's important for marketers to take the time and learn how to use the CDP solution. To that end, Autowoven offers customized training that is above and beyond Adobe provided training. This includes your custom AEP + Campaign solution along with other integrations so marketers can get the most value.
In-person or Online Training