Gain a more complete understanding of customers and deliver more relevant and personalized experiences
Gain deeper insights into customer behavior, preferences, and needs by combining data from different sources and applying analytics and machine learning techniques
Streamline data management and analysis processes by providing a central repository for customer data
We work with systems and departments to collect both Real-time/streaming data as well as Batch data
A big part of customer data integrity has to do with how data is validated and prepared to meet Adobe Experience Platform requirements. Autowoven's Solution Architects will work with you to create the necessary data mappings and injection processes.
We manage customer profiles in AEP using Customer Profile Management (CPM) module, which allows you to create and manage customer profile.
Then define rules for data collection and segmentation, and set up real-time data synchronization with other systems using APIs. We also use AEP's data governance and privacy features to ensure that customer data is handled responsibly and in compliance with relevant regulations.
After the single customer profile is developed, we develop services around the customer profile, like:
Messaging that resonates with your customers requires taking action on the intelligence gathered within AEP. Using Adobe Campaign or Marketo, we develop segmentation and targeting rules leveraging customer profile data. Combined with Campaign Workflows and a message delivery framework, your marketers have the tools to personalize messages at scale.
We configure Adobe Campaign for SMTP, Amazon Simple Email Service (SES) or even Mailgun, to ensure your mass emails reach users properly. In addition, SMS and custom app messages can also be configured. Optional integration with AEM allows re-usability of templates and image assets to confirm to your brand standards.
It's important for marketers to take the time and learn how to use the CDP solution. To that end, Autowoven offers customized training that is above and beyond Adobe provided training. This includes your custom AEP + Campaign solution along with other integrations so marketers can get the most value.
In-person or Online Training
A Fortune 100 Auto Manufacturer that sells a wide range of products online and in brick-and-mortar stores approached Autowoven based on a referral from another customer. The company wanted to improve its customer experience and increase customer loyalty, so it hired Autowoven to architect and develop a real-time CDP solution.
We partnered with stakeholders across the company and created an inventory of customer data sources, including online and in-store transactions, customer service interactions, and website activity. The Adobe Experience Platform with Real-time CDP we implemented integrates data in real-time, creating a single customer profile that includes information about the customer's preferences, behaviors, and interactions with the company.
Using this CDP solution, marketers within the company are now able to personalize the customer experience in real-time. For example, when a customer visits the company's website, the solution uses the customer's profile to display personalized recommendations and offers based on the customer's past purchases and interests. The solution also allows the company to send targeted email campaigns and Mobile app push notifications based on the customer's location and activity.
As a result of the CDP implementation, the company is seeing an increase in customer engagement and loyalty, as well as an increase in online sales.Learn more
Autowoven is an Adobe solution partner with experience across the Adobe Experience Cloud platform. We engage in developer events, try out latest beta products and innovate. This allows us to stay ahead of the curve with new product features and trending digital technologies.
Our history of implementing Adobe Experience Cloud products from the very early stages has helped us develop best practices and methodologies. This helps you hit the ground running and avoid costly budget overruns
Among the awards our implementations have won include - Stevies awards, Webby's and CSS Awards. Ask us for customer referrals.
Our corporate clients typically engage us for customized training on Adobe products. We offer courses for Product Owners and Developers that are practical and solution oriented.
Compared to Adobe Professional Services, Autowoven's average AEM implementation costs are at least 40% cheaper. Plus our time to go-live on projects is significantly faster compared to Adobe Consulting or the Big 5 Consulting partners.
Over time, our on-the-field development teams have developed Adobe product accelerator tools. These tools allow for faster time to market while adhering to best practices.
Real-time Customer Data Platform (CDP) is a feature of AEP that allows businesses to collect, unify, and activate customer data in real-time, enabling them to deliver personalized and relevant experiences to their customers.
Whether or not Real-time CDP is included with an AEP license will depend on the specific terms of the license agreement. It is important to carefully review the terms of any license agreement to understand the features and capabilities that are included with the product. It is also important to note that additional fees may apply for certain features or services, even if they are included with the base AEP license.
It is always a good idea to consult with an expert like Autowoven specialist to understand the features and capabilities that are included with an AEP license and to determine the best solution for your business needs.
Adobe Journey Optimizer is a feature of Adobe Experience Platform (AEP) that allows businesses to optimize the customer journey by analyzing customer data and identifying opportunities to improve the customer experience. Journey Optimizer uses machine learning and predictive analytics to identify patterns and trends in customer behavior, and provides recommendations for targeted interventions to improve the customer journey.
Whether or not Journey Optimizer is included with an AEP license will depend on the specific terms of the license agreement. It is important to carefully review the terms of any license agreement to understand the features and capabilities that are included with the product. It is also important to note that additional fees may apply for certain features or services, even if they are included with the base AEP license. Talk to us today for a free analysis for your specific needs.
In addition to these technical skills, it is important to have a strong understanding of customer experience management and data-driven marketing principles, as well as experience working with large-scale data sets and analytics systems.