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Our Expert Customer Journey Analytics (CJA) Services

Implementation and Setup

We analyze customer interactions across your multiple channels. We leverage our extensive experience in implementing this sophisticated platform, and tailor the implementation process to meet your specific business requirements.

Customization and Configuration

Each business has unique needs when it comes to Customer Journey Analytics. Our consultants work closely with you to understand your goals and customize the platform accordingly. Whether it's configuring data sources, setting up custom reports and dashboards, or integrating with other systems, we have the expertise to ensure your analytics solution is precisely tailored to your business.

Data Integration and Management

Effective data integration is vital for harnessing the full potential of CJA. Our consultants have extensive experience in integrating various data sources, including CRM systems, marketing automation platforms, e-commerce platforms, and more. We help you establish a unified data ecosystem, ensuring accurate and comprehensive insights into your customers' journey.

Reporting and Analysis

Unleash the power of CJA with our expert reporting and analysis services. We provide in-depth analysis of your data, uncovering actionable insights and trends that drive informed decision-making. Our consultants create custom reports, visualizations, and interactive dashboards, allowing your marketing team to gain real-time visibility into your customers' behavior, preferences, and interactions across channels.

Training and Knowledge Transfer

We empower your marketing team with our customized CJA training. Our training sessions cover platform fundamentals, customized features, best practices, and data interpretation techniques. We equip your team with the knowledge and skills necessary to effectively utilize the platform, enabling them to take full advantage of its capabilities.

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Adobe Customer Journey Analytics (CJA) FAQs

Proper data preparation ensures data integrity and reporting consistency when moving to Customer Journey Analytics. It allows for a seamless transfer of Adobe Analytics data and ensures accurate analysis of customer journeys.

To understand customer journeys in Customer Journey Analytics, it is crucial to have a consistent identifier across all channels. This can be achieved by collecting identities such as customer ID, account ID, or email ID. Ensure that the identity exists or can be added to all data sources and follow proper security measures for any sensitive information.

When bringing multiple report suites into Customer Journey Analytics, it is important to align variables across those report suites. Plan ahead to ensure consistent variable naming and mapping to avoid confusion and inaccuracies in reporting. Alternatively, you can use the Data Prep feature to map variables within the Experience Platform.

Traditional Adobe Analytics Marketing Channel settings may not perform the same in Customer Journey Analytics due to differences in data processing and the report-time nature of the platform. Our best practices for Marketing Channel implementation optimize the capabilities of both Adobe Analytics with Attribution IQ and Customer Journey Analytics.

Adobe Analytics customers can use the Analytics Source Connector to integrate their report suites with Adobe Experience Platform and Customer Journey Analytics. Additionally, as Experience Edge data collection evolves, migrating to the Adobe Experience Platform Web SDK or Adobe Experience Platform Mobile SDK offers more flexibility in data collection, faster data availability, and enhanced visitor identification.

The advantages of using Experience Platform SDKs include a flexible schema, independence from Adobe Analytics nomenclature, no character limit concerns, faster data availability for real-time personalization, and enhanced visitor identification. However, certain Adobe Analytics features like Bot Filtering, Geo and Domain Lookups, and Streaming Media Measurement are not supported with Experience Platform SDKs.

In Customer Journey Analytics, you can define custom calendars similar to those in Adobe Analytics. It's important to ensure that your custom calendar is properly defined to accurately interpret time-related data.

Adobe Journey Optimizer is the evolution of Journey Orchestration, with added orchestration, segmentation, content, and delivery capabilities combined into a single application. Some added capabilities include:

  • Identity resolution & audience management allows organizations to go easily go beyond the traditional segment and build journeys off each individual profile; and because of this for marketing outreach and audience-based campaigns.
  • A message designer allows brands to easily create and personalize email & mobile messages with a drag & drop interface & easy-to-edit templates.
  • Adobe Experience Manager Assets Essentials provides a centralized location for asset management, making it easy to reuse assets needed for personalized messages and offers.
  • A centralized offer decisioning service powers personalized offers across the customer journey at scale.

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