Adobe Analytics Specialist

This position requires experience with web behavior, marketing initiatives, A/B testing, and lift analysis, translating data into meaningful summaries and recommendations for business teams. This position will develop and monitor KPIs and identify opportunities to drive value for business partners.

Required Skills:

  • Conduct recurring web reporting to monitor and drive KPIs
  • Proactively develop site performance reports and analysis such as segmentation analysis; highlight observations and business context to deliver actionable recommendations to business leads, not just data
  • Translate business requirements into a Solution Design Document used for implementation support, guidance, and documentation
  • Participate in the design, set up, and evaluation of A/B and multivariate testing and site personalization
  • Provide insights to support business teams with decision making
  • Complete and maintain distribution of web analytics reports including contextualization
  • Develop and maintain relationship with partner organizations
  • Experience with Tag management and recommendation engines

Location: Princeton, NJ

Adobe Analytics Specialist

Adobe Analytics Analytics, DTM, Launch
Princeton, NJ