Single Customer View w/ Adobe - EZ Pack
- SCV, Customer Centricity, Campaigns
What it does
This step-by-step EZ Pack, provides you a reference model to implement a comprehensive Single Customer View solution leveraging Adobe Marketing suite of products. This Pack includes a best practices based implementation model for AEM, Adobe Campaign, Audience Manager, Analytics and Target.
Why you need it
Reduces complexity in implementing a Single Customer View for your customers. Easily track customer behavior across multiple channels including web, mobile and in-store using Adobe's Experience Cloud products. This easy to follow package of artifacts brings learnings from various real-life multi-million dollar implementations into a condensed solution. Product features include:
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A Crawl-Walk-Run-and-Fly maturity model for your team to follow
Segmentation best practices to implement in a phased manner.
Data collection and management best practices- as it applies to Adobe products.
A pattern to connect offline and online customer data for a unified customer experience.
A reference model for implementing Adobe Analytics, Adobe Target, Audience Manager, Experience Manager and Adobe Campaign holistically.
A model for automating personalization.
A model for continuous improvement process.
Includes 80 hours of Adobe expert services.
Helps leadership deliver large-scale Single Customer View initiatives by avoiding common pitfalls.
Did you know that only 20% of marketers have in fact achieved an actionable SCV?
- Survey by Adobe and E-Consultancy