According to a Google executive, 90% of consumers start a task on one device and finish it on another. If brands do not have an omnichannel strategy that provides a seamless customer experience across devices, they can expect to lose customers.
Omnichannel experience does not just mean static communications across different channels, but the customer interactions also need to be contextually aware. Whether it is interacting with your website, mobile app or your sales office, such customer interactions need to be tied together to provide a meaningful conversation.
Executing a brand strategy to meet such demanding customer experiences requires strategy, technology and execution to unify around a single customer view, across channels.
Learn moreGartner releases it's research called "Magic Quadrant for Customer Experience Platforms" annually, and Adobe has consistently ranked #1. Similarly Forrester releases it's "Forrester Wave: Digital Experience Platforms" report every year, and it's research shows Adobe Digital Experience Platform stands out in the industry.
Adobe's Digital Experience/Marketing Suite has evolved with the market trends. It scaled it's product line rapidly - both by acquistion of products like Day CQ - now AEM, Demdex - now Audience Manager, Adobe Analytics - with it's roots in Omniture Sitecatalyst, Campaign - used to be Neolane, Target and more recently Marketo - for email marketing and Magento - for ecommerce.
Adobe has also made strides in Cloud deployment of these products along with a common data platform and powerful APIs. These suite of products is now branded as Adobe Experience Cloud and integrates multiple products with a single vision of providing end-to-end omnichannel digital experiences.
Learn moreWhen you partner with Autowoven you receive 20 years of industry experience and proven best-practices on your side. Whether you are deciding on what Adobe products you need to meet your strategic goals or troubleshooting a complex technical problem, we are there for you. Our straight-talk leadership and Adobe trained professionals will ensure there's a clear roadmap for your goals.
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