Back in Person @ Adobe Summit 2023 – With masks in the past!

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The Adobe Summit is next week!, and our team of technical consulting professionals is gearing up to attend this exciting digital conference. We can hardly wait to meet customers, catch up with old friends at Adobe, and learn about the latest innovations in the CDP space, AEM, Workfront, and Assets. Here’s a breakdown of what we’re most looking forward to:

First and foremost, we can’t wait to connect with our customers. It’s always great to meet face-to-face and talk about how we can help them achieve their business goals. Plus, we get to hear about all the cool projects they’re working on and the challenges they’re facing. It’s always inspiring to hear their success stories and learn from their experiences.

Of course, we’re also excited to learn about the latest innovations in the industry. From new features in AEM to advancements in Workfront and Assets, we’re eager to see what Adobe has in store for us this year. We’re hoping to gain some insights into how we can help our clients leverage these new tools and technologies to stay ahead of the curve.

That being said, we’re not expecting everything coming out of the Summit to be smooth sailing. As we all know, the tech landscape is constantly changing, and sometimes even the best innovations can fall short due to unforeseen circumstances. We’re still reeling from the loss of 3rd party cookies, which was a game-changer in the digital marketing space. But we’re looking forward to seeing how Adobe is adapting to these changes and what they’re doing to help their customers navigate the new landscape.

One thing we’re a bit disappointed about is the lack of sessions related to innovations in the design space using Figma. As you may know, Adobe recently purchased Figma for a whopping $20 billion, and we were hoping to see some exciting new features and integrations announced at the Summit. Unfortunately, it looks like the SEC is currently reviewing the purchase, which may explain why Adobe is keeping mum on the topic for now. 

We were also expecting to see more sessions on how Generative AI is going to impact the Content Management space in the future, but perhaps this topic will be weaved into existing topics – especially considering that major innovations were only announced by OpenAI, Microsoft and Google as recently as last week.

All in all, we’re thrilled to be attending the Adobe Summit and can’t wait to see what’s in store for us this year. We’re expecting to learn a lot, meet some great people, and maybe even have a little fun along the way (who says tech conferences have to be boring?). Stay tuned for our post-conference recap where we’ll share all the highlights and insights from the event.

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